Google Search Features Images, News or Shopping Results 34% of the Time [Study]

SEO technology company Conductor recently set out to see how many “blue links” were still alive and well on a search engine results page. So the company analyzed 1.5 million keywords that included a mix of informational, transactional, and navigational to find out. The results painted a picture of the percentage of links, multimedia (universal search results) and ads found in the SERPs.

Eighty-eight percent of the SERPs contain organic search results with 9 or more blue links on Page 1, with 10 showing 73 percent of the time. 

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Of the keyword queries studied, the search results had images, news, or shopping results 34 percent of the time, with images showing for 28 percent of the searches. 

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As for ads, Conductor’s research showed 55 percent of the SERPs showed nine or more ads, with the majority of searches showing 11 ads. 

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Conductor provided disclaimers, saying:

Of course these results can vary both individually and collectively based on industry, search volume and other factors. For example, we’d expect to see a higher incidence of shopping results if we were to focus on a bucket of transactional keywords. But, our sample of a million and a half keywords is a good finger-in-the-air test of the occurrence of key rich elements across a broad set of keywords.

We’ve covered issues relating to the search results before, including claims that the organic search results were dwindling, and research that’s come out on if people really do know the difference between organic and paid listings

With this study, Conductor is saying that organic search results are alive and well, and with the occurrence of multimedia in the SERPs, such as images, it represents more ways to optimize in order to be found.

You can see the full study here.

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.