Facebook Mobile Referrals Up More Than 250% [Study]

Facebook mobile traffic to websites was up approximately 253 percent year-over-year in September 2013; this, according to social media-sharing company Shareaholic, which released data last week.

shareaholic-facebook-referral-data-oct-2013

Findings show that Facebook referral traffic grew a total of 3.84 percentage points from September 2012 to September 2013, with mobile seeing nearly a 2-percentage-point growth. 

shareaholic-facebook-referral-chart-oct-2013

This data comes on the heels of last week's Facebook announcement of third-quarter earnings, which showed mobile ads accounted for 49 percent of its $1.8 billion third-quarter advertising revenue. This number is up from second quarter's 41 percent.  

Last month, Shareaholic published findings that revealed Facebook drove more than 10 percent of overall traffic to publishers. Shareaholic's Danny Wong said site owners can't ignore the obvious. 

"Make sure your site is fully optimized for mobile browsing. Let's face it. No one really enjoys pinching and zooming, or finger dragging, to read or see anything. Your visitors will thank you for it."

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.