Last month was when LookSmart was going to cut off people who failed to "activate" accounts created for them when LookSmart moved all paid small business listings into its new cost-per-click LookListings Small Business program earlier this year. Now the company has backed away from the cutoff threat.
Previously, LookSmart promised $15 worth of free clicks per month for 20 months to anyone who activated their account before mid-July. Now, those free clicks will be provided through Dec. 11, 2003, regardless of whether you activate. Of course, if you use up your free clicks in a particular month, your site will no longer be listed in the LookSmart network. This hasn't changed.
More details from LookSmart can be found via the letter from LookSmart chairman and CEO Evan Thornley, below.
Important change: No need to activate
LookSmart Aims To Mend Fences
The Search Engine Update, June 3, 2002
Last coverage of changes to and background on the LookListings Small Business program.