Netscape, Yahoo Under Fire Over Guide Listings

Netscape, Yahoo Under Fire Over Guide Listings

From The Search Engine Report
Sept. 3, 1997

Inter@ctive Week had an interesting article about Switchboard and GTE SuperPages going after Netscape and Yahoo over changes in the Netscape Guide By Yahoo.

The GTE action is most interesting. GTE is suing both companies because a prominent link to its site was dropped off the guide's Yellow Pages section in place of a map linking to regional phone companies.

GTE continues to be listed prominently on the Netscape Net Search page. Apparently, the "civil conspiracy" that Netscape and Yahoo are accused of by GTE doesn't affect this page.

Still, the actions by both companies highlight the importance that the Netscape site continues to wield over driving traffic to search-related resources.

Netscape Guide By Yahoo: Yellow Pages

Netscape Net Search Page

Yellow Pages Publishers Challenge Netscape Effort
Inter@ctive Week, Aug. 13, 1997

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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