Top 10 Search Terms in 10 Categories, May 2008

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending May 31, 2008 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.48 toyota 2.24
paypal.com 1.13 honda 2.14
www.paypal.com 0.70 honda motorcycles 1.25
pay pal 0.67 smart car 1.18
people search 0.49 nissan 1.13
auctiva 0.40 ford 1.07
experian 0.38 harley davidson 0.88
intelius 0.34 suzuki 0.85
paypal account 0.26 yamaha motorcycles 0.79
ebay 0.26 dodge 0.72
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 1.86 myspace 6.14
imdb 1.29 craigslist 3.01
blockbuster 0.67 myspace.com 2.55
fandango 0.56 youtube 1.82
movies 0.47 www.myspace.com 1.16
netflix.com 0.41 facebook 1.04
the strangers 0.29 my space 0.73
indiana jones 0.26 craigs list 0.72
cinemark 0.23 you tube 0.61
amc theaters 0.21 craigslist.com 0.37
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.63 lexapro 0.40
bkindy.com 1.63 viagra 0.40
drpepper.com 1.06 tramadol 0.34
mcdonalds 0.97 phentermine 0.31
pepsistuff.com 0.94 alli 0.31
starbucks 0.85 lyrica 0.28
subway 0.74 cymbalta 0.22
www.pepsistuff.com 0.59 zoloft 0.22
burger king 0.58 abilify 0.21
dominos pizza 0.54 chantix 0.21
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
myspace 0.87 cnn 3.37
perez hilton 0.34 fox news 1.50
360 0.32 msnbc 1.11
yahoo 360 0.24 cnn.com 1.11
my space 0.21 news 0.74
livejournal 0.20 bbc news 0.60
myspace.com 0.20 cnn news 0.55
la salette journey 0.19 bbc 0.40
steven curtis chapman 0.18 abc news 0.39
just jared 0.15 www.cnn.com 0.30
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.24 hotels.com 0.52
consumer reports 0.23 holiday inn 0.24
mycokerewards.com 0.17 six flags 0.24
free stuff 0.12 motel 6 0.21
my coke rewards 0.12 hotels 0.20
grocery coupons 0.11 disney world 0.19
free samples 0.11 disneyland 0.17
mycokerewards 0.11 days inn 0.14
best buy.com 0.09 best western 0.14
free coupons 0.08 comfort inn 0.13
Hitwise
View: Top 10 Search Terms by Category, Four Weeks Ending April 26, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.