The Search Engine Report - Number 99

In This Issue

+ Yahoo Cofounder Jerry Yang To Keynote SES NY
+ Major Search Engine Watch Articles
+ More From The Search Engine Watch Blog
+ About The Newsletter

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Yahoo Cofounder Jerry Yang To Keynote SES NY

Just confirmed, Yahoo cofounder Jerry Yang will be delivering the keynote speech at our upcoming Search Engine Strategies show in New York, just in time for the company's 10th anniversary.

Search Engine Strategies runs from Feb. 28-March 3, 2005 and also features speakers from all the major search engines of AOL, Ask Jeeves, Google, MSN and Yahoo, along with experts on search marketing.

A full conference agenda is now available. Many of our popular sessions on search marketing are returning and offer information of interest to search marketers of all level.

A number of new and special sessions have also been added. The Search Landscape session will involve rating services looking at who is tops generally and in vertical areas. The Searcher Behavior panel will examine new research on how people search. Search Algorithm Research & Development session offers a look at new papers and technologies aimed at improving search.

Those are just some of the new sessions from the first day alone. We also have two "summits" planned, one on indexing issues and one on branding, where we'll see if there are resolutions to some concerns publishers and advertisers have. Search executives will participate in a roundtable on "Search Convergence," looking at how search is escaping the web and becoming embedded in other areas.

For a full rundown, see the conference web site. You can also view the entire program at-a-glance or use the session planner to get itineraries designed for those new to search marketing, interested in ad issues, interested in organic/free listings or even what's new in the Been Before category.

Dates for other events around the world next year have also been set for next year. Those dates and basic information can be found on the Search Engine Strategies site.

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Search Engine Watch Articles
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Here's a recap of major articles, important blog postings and some interesting forum discussions from Search Engine Watch since the last newsletter:

MSN Search Officially Switches To Its Own Technology
SearchDay, Feb. 1, 2005

Nearly two years after announcing it would develop its own search technology, MSN Search began feeding the general public results found through its own internally developed search engine. A look at what's new since the beta came out last year and what may come. Also see the companion piece Many MSN Direct Answers Now Online.

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Search Engine Forums Spotlight
SearchDay, Jan. 31, 2005

Links to the week's topics from search engine forums across the web: Google to Open Up API to AdWords Customers - AOL Expands Advertising Opportunities for Local Businesses - Google Adds Video Search - Google Loses Trademark Dispute In France - Google's Supplemental Index - Google Now Allows More Than 10 Words Per Query, and more.

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NYT On Yahoo's US Gains & Google's Endless Betas
SEW Blog, Jan. 31, 2005

The New York Times notes in Search Sites Play a Game of Constant Catch-Up that despite new releases and "me too" matching of products by competitors, Google has still increased its share of searches worldwide from 44 percent in November 2003 to 47 percent in November 2004. But in the US, numbers show that Yahoo has gained significantly. What's behind the gains?

The article has lots of quotes from me commenting on how Yahoo shows a desire to define a project, deliver on it and move on. In contrast, I remark how Google delivers something in beta form, then moves on to something else without seeming to finish the job. Whether this operational style is behind Yahoo's growth or if there are other factors, I don't know. Google responds that it's hard to say it's dropped the ball on any major releases. With respect, I beg to differ -- and this post goes into detail about that. Also see More On The Endless Betas Of Google from earlier this month.

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More Gbrowser Talk
SEW Blog, Jan. 31, 2005

If you want some more discussion of a possible Google web broswer, Eric Hellweg's new Technology Review article, Project Googlefox, offers some analysis of last week's news about two Firefox developers who recently joined Google. See also from us:

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Threats To Referrer Info & Workarounds To Loss
SEW Blog, Jan. 28, 2005

Referrer information is priceless to search marketers and others. It can help you understand exactly which search engines were used to reach your web site and even the exact terms used. Our forum thread Referral ID strings and referrer info, kicked off by member Ammon Johns (Black Knight), looks at how referrer tracking is getting harder as concerns over spyware begins to strip out standard information that browsers have provided long before spyware was a concern. What workarounds exist? Could the search engines themselves automatically append data to the name of a URL they send users, which would provide referrer information in another way? For more on referrer information, see this past article for SEW members, Keywords Used To Find Your Web Site.

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AlmondNet Debuts "Post-Search" Search Behavioral Ad Network
SearchDay, Jan. 27, 2005

AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. The longer version of this story for Search Engine Watch members goes into more depth on privacy issues and looks more closely at how ads will be rotated and targeted. Click here to learn more about becoming a member. See also New Search Behavioral Network Launched for some background articles on behavioral targeting.

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Google AdWords API Launched
SEW Blog, Jan. 27, 2005

As rumored, Google has released an API for its Google AdWords program. More details from Google here, plus a new AdWords API blog has also been started by Google (blog feed is here). The system will allow programmers to do anything the current Google AdWords management system allows but via programming calls. More details also in this post.

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Amazon's A9 Launches Visual Yellow Pages
SearchDay, Jan. 27, 2005

A9's new nationwide yellow pages directory comes with a twistthumbnail images of business storefronts that let you take a virtual walk through the streets of 10 major U.S. cities. Also see Issues with a9's Latest Offering.

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Now Available: A New Service from Yahoo Local
SEW Blog, Jan. 27, 2005

Yahoo Local users can now easily and quickly send phone numbers and addresses from the Yahoo Local database to their cell phones or mobile devices as text (SMS) messages. The service is free but your phone provider may charge for text messages. A bit more on using this in the post and an even cooler free service called Vazu that allows you to send text material from any web page to any phone around the world as a text message.

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Google Vs. Le Meridien Revisited
SEW Blog, Jan 26, 2005

This article exclusively for Search Engine Watch members takes a closer look at how French ruling against Google does not completely forbid bidding on trademark terms but does highlight how bidding suggestion tools can make search engines more liable in such cases.

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The Power of Virtual Search Engine Marketing
SearchDay, Jan. 26, 2005

Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out.

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My MSN Adds Feed Discovery Support
SEW Blog, Jan. 25, 2005

As rumored to come, MSN has now added added feed discovery and subscription services for those using its My MSN service. In this article, how to find and subscribe to feeds via MSN.

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Integrating Search with Other Marketing
SearchDay, Jan. 25, 2005

Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions.

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Google Debuts Video Search
SEW Blog, Jan. 25, 2005

Google Video is a new experimental service that allows you to search across the full-text transcripts of television programs. A look at how the service works. Also see A Look At Other Web Video Search Tools and Blogosphere Video Search, both from Gary Price, on alternative video and TV search products you'll want to check out.

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Yahoo Video Search Expands, On Home Page
SEW Blog, Jan. 24, 2005

Yahoo Video Search is now accessible via a tab on the Yahoo home page. Additionally, in the near future Yahoo Video Search will allow you to search every word spoken during television news broadcasts from the BBC, Sky News, and Bloomberg. More in this post.

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Survey: Searchers are Confident, Satisfied & Clueless
SearchDay, Jan. 24, 2005

The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results.

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The Overture API: Advertiser Web Services
SEW Blog, Jan. 24, 2005

With all the news about Google's AdWords API, it's worth noting that Overture has one as well, offered since 2001. In this post, what it provides.

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Search Engine Forums Spotlight
SearchDay, Jan. 21, 2005

Links to this week's topics from search engine forums across the web: AOL Search Moves Up to the Big Leagues - Google's New 'Nofollow' Attribute - We Are Seeing A Rollout of MSN New Search - Organizing a Multi-Language Site - 7 Steps To Identifying Click Fraud, and more.

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AOL Search: Playing In the Big Leagues Now
SearchDay, Jan. 20, 2005

AOL is rolling out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo, Ask Jeeves and MSN Search.

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Google, Yahoo, MSN Unite On Support For Nofollow Attribute For Links
SEW Blog, Jan. 18, 2005

In the first cooperative move for nearly ten years, the major search engines have unveiled a new indexing command for web authors that they all recognize, one that they hope will help reduce the link and comment spam that plagues many web sites, especially those run by bloggers. This article looks at the new nofollow attribute, how it works, causes of link spam, how search engines will process links with the attribute, how the attribute won't stop link spam but is a nice additional tool to have and more. See also:

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Photo Search: Google Picasa 2 Vs. Adobe Photoshop Album 2
SearchDay, Jan. 18, 2005

A look at how photo management in Googe's new Picasa 2 measures up against Adobe Photoshop Album 2 and Photoshop Elements 3. See also A Controlled Vocabulary to Assist in Describing Images for a look at meta data and photos.

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Yahoo Doesn't Need Six Apart Or Blog Ownership For Ad Purposes
SEW Blog, Jan. 18, 2005

As the only portal without a blogging feature, it wouldn't be surprising for Yahoo to acquire someone like the makers of Movable Type to stay competitive. But the Google experience has shown that owning a blogging tool does not translate into guaranteed revenues.

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Online Ads & Search: Looking Back, Looking Forward
SearchDay, Jan. 17, 2005

Paid search led the resurgence of online advertising in 2004 with a 34% increase in growth, and this trend is expected to continue over the coming five years. This longer version of the story for Search Engine Watch members goes into detail about the specific drivers of growth for online search ads, including demographics, searcher behavior and other factors. The longer article also details eight "things to pay attention to" that JupiterResearch believes will be crucial for successful search marketing campaigns in 2005.

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Questions When Hiring An SEM Firm
SEW Blog, Jan. 17, 2005

Over in our forums, the Outsourcing SEM FAQs Be Prepared to Answer! thread gets kicked off by forum moderator Nacho Hernandez with a variety of questions he thinks those seeking to hire an SEM firm should ask. Work for an SEM firm and have your own questions you think clients should ask? Drop by and add to the list. Have you hired an SEM firm (or two, or three)? Even better -- come contribute the questions you ask!

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Revisiting Google Censorship In Germany & France
SEW Blog, Jan. 17, 2005

Google Blogoscope updates sites previously identified as censored by Google in Germany and France. A look at the comparison chart created, plus background on issues about disclosing when material is removed and why.

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Search Engine Forums Spotlight
SearchDay, Jan. 14, 2005

Links to this week's topics from search engine forums across the web: MSN Search Out of Beta Feb. 1 - How To Get Inbound Links For An E-commerce Site - Duplicate Content Penalty Time Span - Fixing IE Security Risk Blocks AdSense - Desktop Search from Yahoo - It's Official : AdWords Policy Takes Aim at Affiliate Ads, and more.

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Yahoo Gains Financial Feeds; A Revisit To Yahoo News Feeds
SEW Blog, Jan. 14, 2005

Yahoo gained RSS feeds for news content last fall, and now it has regained them for the Yahoo Finance service. A look at the addition, as well as how to get news feeds from Yahoo, as well.

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More Seth Godin Cluelessness On Search Marketing
SEW Blog, Jan. 14, 2005

Often revered Seth Godin as a marketing guru, Seth Godin's recent question of "Is there a "search engine industry" leaves me and others wondering how he's missed this over the past few years. Yes, Virginia, there is a search industry! More on this in the post.

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Complete Boston Globe Archive Set for Digitization
SEW Blog, Jan. 13, 2005

The complete archive (both text and images) of the Boston Globe will be digitized and made full text searchable by ProQuest, a well-known database publisher. The Globe will be the seventh paper that ProQuest has digitized as part of their Historical Newspaper program. More on newspaper digitization in this post.

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NYT On Google Ad Copy Policies - Overture Barely Gets A Mention
SEW Blog, Jan. 13, 2005

The New York Times looks at how it's not anything goes with ads on Google, in terms of language, spelling and grammar -- and pretty much misses that Overture has similar rules longer than Google. No big deal? Imagine if the NYT did an article about ad policies on the major ABC television network but didn't bother to talk or examine those at NBC or CBS. A rant, along with some related resources on the topic of ad relevancy.

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Yahoo & MSN Closing the Google Gap
SearchDay, Jan. 13, 2005

While Big G continues to maintain its leadership position in the eyes of web searchers, a new study finds that Yahoo, MSN Search and Ask Jeeves have all made significant improvements over the past year and are narrowing Google's mindshare advantage.

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More On Making Feed Discovery & Subscription Easier
SEW Blog, Jan. 12, 2005

Finding and subscribing to feeds could be a heck of a lot easier. The issue's been reawakened this month. In this post, I look at various discussions, plus provide some suggestions of my own for making things easier, as well as tips on finding feeds. My Problems Identifying Feed Links post is an earlier article that also looks at the problem.

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Three Cool Search Gizmos
SearchDay, Jan. 12, 2005

These three simple little search gadgets each do one thing, but do their tasks very, very well. Sometimes less is more.

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Yahoo Launches Desktop Search
SearchDay, Jan. 11, 2005

Long anticipated, Yahoo's new Desktop Search beta is a solid contender in the increasingly crowded desktop search playing field. This is Chris Sherman's review of the new product. Also see Gary Price's comments in A Few Thoughts About Yahoo Desktop Search.

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SMA-NA Forming - Now A Direct Challenge To SEMPO?
SEW Blog, Jan. 11, 2005

Last year, the Search Marketing Association formed chapters in the UK and Europe. Now one for North America is being founded, with Ian McAnerin leading the charge. A look at why he's starting SMA-NA, how it may be seen as direct challenger to SEMPO and lots of background on both organizations.

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Speeding Up Acrobat Reader
SearchDay, Jan. 10, 2005

If you dread opening PDF files found in search results because of Acrobat Reader's painfully sluggish startup time, take heart: A nifty free utility tweaks Acrobat to load in a flash.

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Search Engine Forums Spotlight
SearchDay, Jan. 7, 2005

Links to this week's topics from search engine forums across the web: Time For An Indexing Summit? - The Don'ts of Directory Development - Which Directories Would You Pay To Be Included In? - PageRank for Firefox 1.0 - The Value Of Using A Good Web Analytics Package - Blocking 'Generic' AdSense Ads

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Kraft Supports Pro-White Groups? Lack Of Search Ad Targeting Makes It So
SEW Blog, Jan. 7, 2005

I've long written that advertisers should be able to pick and choose exactly where they show up in a search company's network. A new story about Kraft ads through showing up on a pro-white web site illustrates why this is so. Details and comments in this post.

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Google To Restrict Affiliate Ads
SEW Blog, Jan. 7, 2005

Google is to limit the number of affiliate ads that show up in search results, as has been rumored over the past few weeks. Advertisers are now being notified of the change, and it will go into effect over the coming weeks, Google says.

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Up Close On Google Affiliate Ad Changes
Search Engine Watch, Jan. 7, 2005

This article exclusively for Search Engine Watch members provides additional details on the Google "one ad per merchant per query" changes, along with some illustrations and examples of how things work now and what will be allowed after the change. See also ClickZ: Dealing With Google's New Affiliate-Linking Policy; iMediaConnection: Google on New Listing Guidelines. Click here to learn more about becoming a member.

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More On Rumored MSN Search Ad Program
SEW Blog, Jan. 6, 2005

Is Microsoft launching its own paid listings program in the near future. A look at the rumors and if true, when this might happen.

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Looking Back, Looking Ahead: Developments With Consumer Search
SearchDay, Jan. 6, 2005

Danny Sullivan reflects on how this year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas. He also reflects on other major developments that have emerged over the past year.

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More From The SEW Blog
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Audio: Interview with Blinkx Co-Founder and CTO
By Gary Price, Jan. 31, 2005

Network World Fusion has posted a 5 minute interview (streaming audio or MP3 download) with Blinkx co-founder and CTO, Suranga Chandratillake. Most of the discussion focuses on BlinxkTV, a video search tool that has been available with their client app for several months and officially launched as a standalone site and service in December.

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Google's Top Brass Talk Search
By Gary Price, Jan. 31, 2005

Google's VP of Engineering Adam Bosworth, spoke to The Gillmor Gang (you can listen online) about future search engine architecture, personalization, and RSS. Findory's Greg Linden responds to some of Bosworth's comments with his take on the value of personalization. Also Peter Norvig, Google's Director of Search Quality. Norvig discusses semantic web ontologies, automation, and other issues.

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Yahoo Local & Product Placement On The Apprentice
By Danny Sullivan, Jan. 31, 2005

How A Product Placement Strategy Works from AdAge looks in depth on how Yahoo is promoting its Yahoo Local service through The Apprentice television show. Apparently, one episode last season got a ton of people to try searching at Yahoo for "apprentice ice cream," though it's unclear if the did this on Yahoo or Yahoo Local. Yahoo Local is mentioned even more as part of the current series. How much for the placement? Yahoo's not saying. See also Yahoo & Reality TV Product Placement Deal and Yahoo Comes To Broadway Via Spamalot for related product placement moves.

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Loquine Glupe SEO Contest Begins
By Danny Sullivan, Jan. 31, 2005

In the spirit of the nigritude ultramarine and seraphim proudleduck SEO contests, the latest one is for being tops on Google by March 1 for the term loquine glupe. More details here. Checking Google, there's 1,230 pages already listed for the term.

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Google Employee Advertises Blog On Google?
By Danny Sullivan, Jan. 31, 2005

Why would a Google employee advertise a blog that itself appears to generate no revenue? A Google PR conspiracy, some wonder, especially given how the ads was able to use the verboten word of Google in it. Not so fast -- within seconds, I was able to run a similar ads. More on this and other issues, in the post.

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Microsoft: No Plans to Integrate Desktop Search into OS
By Gary Price, Jan. 31, 2005

During a panel about search at the Harvard Business School Cyberposium, Mark Kroese, general manager of information services and merchant platform product marketing for MSN, told the audience that MS doesn't plan to integrate desktop search in the operating system. More in this post.

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The OC Arrested By Ask Jeeves, Too
By Danny Sullivan, Jan. 31, 2005

Earlier, I posted how A9 got a mention on The OC. Ask Jeeves got an OC-related plug on TV this week, as well. More on how that happened, plus using Google's new Google Video service to find various product mentions of Google, A9 and Ask Jeeves, in this post.

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Yahoo Plans to License Financial Data
By Gary Price, Jan. 31, 2005

It looks like Yahoo plans to open up a new revenue stream by licensing stock quotes and other financial data. ZDNet's story: Yahoo to feed its own stock ticker service and the Marketwatch.com story: Yahoo Finance builds licensing biz, offer details. Yahoo has been using financial data (quotes, charts, etc.) supplied by Reuters. Now, Yahoo will collect and disseminate this type of data using direct feeds from various stock exchanges and other sources. The service will be called "Quotes from Yahoo Finance." Forbes has said that they will license data from the "Quotes from Yahoo Finance" service.

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A Directory of Over 12,500 Search Tools
By Gary Price, Jan. 30, 2005

Search Engines 2 offers direct links to more than 12,500 search tools that are organized into several categories (topic, location, ppc engines, etc.) Worth a look and very possibly a bookmark.

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Google Ousted from Top Spot in Global Brand Rankings
By Gary Price, Jan. 30, 2005

A Reuters article: Apple Edges Google as Top Brand, reports that Apple is now the "most influential global brand" in a survey just released by Brandchannel. Google is now at number two on the Global list and North American lists. The complete results are posted here.

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Changes Made to Google's Advanced Search Help Page
By Gary Price, Jan. 28, 2005

It looks like Google has reworked their Advanced Search help page. More info on what you can do with the advanced search interface in this post.

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Cool Tools: Jux2 and NeedleSearch in the News
By Gary Price, Jan. 28, 2005

Two cool tools that we've mentioned several times on the blog are discussed in a new Forbes article: Searching For Searches. First is Jux2, which allows you to quickly compare search engine overlap between Google, Yahoo, and MSN. For those of you who do web search training, Jux2 is a wonderful resource to show students that results vary (often dramatically) between engines. Ranking.Thumbshots.com is a similar service that Chris wrote about in a SearchDay article.

The Forbes article goes on to mention a couple of plugins for Firefox including one that I've been using for over a year called NeedleSearch. This plugin allows you easily (two clicks) capture the search functionality from most search engines and map it to a toolbar. You can learn more about NeedleSearch in an overview article I wrote for SearchDay.

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Questioning Google's Counts
By Danny Sullivan, Jan. 28, 2005

Search engine counts are never something you should depend on, a topic we've discussed many times before. Still, if you're going to get a count, it's nice if it doesn't seem to change much or simply seem absurd depending on the query you do. Google's counting has been shaky for ages. But the Web: Google's counts faked? article does a lot of math to find the counts have even more weirdness to them. Over at our forums, the Impossible Counts discusses the article and also skips the math and looks at why searches you know should bring back fewer results nevertheless don't. And in this post, a compendium of other articles worth reading on the topic.

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Q&A With Head Of Yahoo Media Group
By Danny Sullivan, Jan. 28, 2005

This Hollywood Reporter article TV vet Braun reveals what's next for content at Yahoo provides a Q&A with Lloyd Braun, head of the new Yahoo Media Group group. He discusses generally plans to develop internet content for Yahoo's vertical properties or what he says in the interview that he calls "channels." That's not a new name for these areas, of course. Portals have been calling their vertical areas "channels" for years, stretching back to Excite's formerly exciting days (see Welcome To SearchEngineLand). See also from the LA Times, Yahoo embracing Hollywood scene, and and from us Yahoo Goes to Hollywood.

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Video Search Means New Marketing Opportunities?
By Danny Sullivan, Jan. 28, 2005

Rebecca Lieb speculates on what search engines going into video search may mean in terms of marketing opportunities in Moving Targets at ClickZ.

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Search Engines Going Mobile
By Danny Sullivan, Jan. 28, 2005

Search Engines Go Mobile recaps how search engines are reaching out into our cell and mobile phones, focusing mainly on the Yahoo local search-to-cell phone service and the Froogle SMS service rolled out at the end of last year. More from Gary on that here: Two New Ways to Search Froogle Via SMS.

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I A9'd Him? A9 Hits The OC
By Danny Sullivan, Jan. 28, 2005

We've only just gotten the second season of The OC over here in the UK, so I haven't seen the episode just shown in the US where a character apparently says that they "A9.com'd" someone. So that's what all the kids are saying these days! Or are being paid to say, more likely. More details in this Beta News article, A9.com Finds Promotion In The OC and a denial by A9 that it paid anyone anything in Google second class with hipsters? from News.com.

As an OC native, we never called it "The" OC when I lived there. Just OC, thanks very much. As a search person, I certainly never hear anyone say they A9'd anything. To be honest, I rarely hear anyone say that they even "googled" anything. Sometimes I wonder if we all like to think people say that more than they really do.

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Google & Yahoo Employee Blogs
By Danny Sullivan, Jan. 28, 2005

After all the furor over a Google employee's blog earlier this week, I started categories called "Employee Blogs" for Google, Yahoo and MSN in the Search Topics area we maintain for Search Engine Watch members. If you're a member, they're at Google: Employee Blogs, MSN: Employee Blogs and Yahoo: Employee Blogs).

Today, I came across this handy list from Google Answers where someone's provided a long rundown of what they've found so far. So looking for search employee blogs? Check out the list. Philipp Lenssen over at Google Blogoscoped also compiles a list of weblogs by Google employees.

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MotionBridge Offers Mobile Sponsored Search
By Danny Sullivan, Jan. 28, 2005

MotionBridge, which provides mobile search services to various European and other cell phone providers, has rolled out a new paid listings service for the mobile platform. A few more details from the company's press release.

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Google Completes Definition Move To Answers.com
By Danny Sullivan, Jan. 28, 2005

We blogged last week that Google was to moving to Answers.com for its dictionary definitions from Dictionary.com. Gary Stock from over at Googlewhack alerts us that the migration now appears complete. The change had an impact on Googlewhackers because the rules involve checking Google's dictionary -- and the switch apparently had the feature not working for several hours. More background on the differences between the two definition services can be found in our earlier post, Answers.com Now Supplying Dictionary Definitions and More to Google

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FyberSearch Now Offers Results in RSS
By Gary Price, Jan. 27, 2005

Nathan Enns, the developer of FyberSearch has let us know about few a new services and advanced features. Results are now available in RSS format. Domain Clustering: no more than one result per domain name is displayed unless the user specifies. The keyword density option has been improved. It allows you to view pages that contain your search terms at least "X" number of times. More on the Fybersearch blog.

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More Search Survey Results
By Gary Price, Jan. 27, 2005

Sid Yadav has just posted the results of his NextSearchSurvey. It's easy to see that many of the people who took the survey were advanced searchers after reviewing the large number of respondents who know what a Boolean query is and utilize advanced search features. Yadav offers a few comments about the results here.

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Redesign & Retain Rankings
By Danny Sullivan, Jan. 27, 2005

Time to redesign your web site? Matt Bailey at Search Engine Guide offers some tips on doing that and maintain your search traffic in Planning Ahead for an Effective Redesign.

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Business.com Adds People Search
By Gary Price, Jan. 26, 2005

Word from business search vertical, Business.com that they've added people search to their site. A bit more on how it works and the underlying database in this post.

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Google Employee Blog Goes Back Up
By Danny Sullivan, Jan. 26, 2005

Mark Jen, the Google employee whose blog content disappeared after he made some criticisms of the company, is back up and blogging again. In a new post, he explains that he had some stuff "that's not supposed to be there" and removed the entire blog as the "quickest way for me to fix the situation." More about what happened in this post. See also Google Employee Pulls Critical Blog Posts.

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AOL Says Adios to Newsgroups
By Gary Price, Jan. 25, 2005

A brief story in The Register mentions that AOL has stopped providing access to newsgroups. AOL tells users who want to search or browse these groups to visit Google Groups.

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More Answers (Not Only Links) from AJ's Smart Search
By Gary Price, Jan. 25, 2005

Ask Jeeves Famous People Search gets a bit smarter. More in this post.

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Low Priced Women On eBay: More Automated Ad Problems At Google
By Danny Sullivan, Jan. 25, 2005

Over in our forums, the Google Ad Complaint thread takes a look at some issues we've discussed before where automation in search ads can lead to confusing, if not misleading, product pitches. More in this post, and also see from this month Tsunami Ads For Gift Cards? Google, Where's the Review?, More Weird Google Ads and Google = Pornking? Fun With the Google AdWords Keyword Tool.

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Fix The Terms First
By Danny Sullivan, Jan. 25, 2005

Before you start fixing your HTML in a quest to improve search rankings, consider if you need to reassess the terms you are targeting. The same is true for tinkering with paid bids. Fredrick Marckini in Keywords: Speak Your Audience's Language from ClickZ argues that you might not be properly targeting the searcher.

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Companies Swarm to Search Advertising
By Gary Price, Jan. 24, 2005

The Chicago Tribune article: Web words become a lucrative market, offers an overview of how search ads work, touches on click fraud, and includes a couple stories from search advertising customers in the Chicago area.

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Scirus Offers Comments About Google Scholar
By Gary Price, Jan. 24, 2005

A just published issue of the Scirus newsletter includes a few comments about how Scirus views their product as compared to what Google offers with Google Scholar. Scirus is a service of the massive science publisher, Elsevier. In December, Information Today's Paula Hane chatted with Ammy Vogtlander, general manager of Scirus and her interview contains much more about how Scirus views their product vs. Google Scholar.

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A Look at the Future of Web Search
By Gary Price, Jan. 24, 2005

The February issue of Scientific American is out and contains a lengthy article about web search and info retrieval. You can read the six page article titled: Seeking Better Web Searches online. And in this post, more about some of the services mentioned.

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SEO Doesn't Equal Being Cheap
By Danny Sullivan, Jan. 24, 2005

Aaron Wall in Why Many People Buy Shitty SEO Services has a nice look at someone apparently making tons of money off search-related sales but not wanting to put any serious money into hiring someone to help. SEM pricing, of course, can be all over the board. Some people charge little and yet do a great job. Others charge a lot but might not be able to help you. Suffice to say, however, good search marketers will expect to be well compensated for the traffic they bring.

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Testing Travel Search
By Danny Sullivan, Jan. 24, 2005

The Organized Shopping Blog puts some travel search engines to the test in Travel Search Engine Shootout - Las Vegas Strip Hotels. Conclusion? The results seemed virtually interchangeable from long-established players such as Expedia. Among new players, SideStep was more comprehensive than Kayak and Mobissimo. Advice for searchers? Check the official web site of a hotel you are considering, then try SideStep, Expedia or Orbitz to quickly see if there are better prices. "Bottom line, no one site has the best price every time," says the test.

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ODP Founder Comments & Moving Past Directories
By Danny Sullivan, Jan. 24, 2005

From SearchEngineBlog.com, Rich Skrenta Interview has Rich Skrenta sharing thoughts on how he went from being a founder of the Open Directory to starting up news search site Topix. He considers the Open Directory (or any web directory) no longer necessary, given how the web has evolved and grown. In this post, a look at his comment plus how directories have been in decline over the past few years.

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Baby Yahoo Story Was Made Up
By Gary Price, Jan. 24, 2005

Do you remember the Reuters story (and blog post) about a baby in Romania being named Yahoo? Well it turns out that story was fiction. The reporter of the story has been fired. More in the Reuters article: Reporter fired over fake Yahoo baby.

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Wild Speculation On Google Internet Phone Service Launch?
By Danny Sullivan, Jan. 24, 2005

The Times Of London is reporting that Google will launch a free internet telephone service: Google gears up for a free-phone challenge to BT. For its part, Google has apparently dismissed the report as "pure speculation." In this post, a bit more on the shaky branch the Times crawled out upon.

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Ask Plans Mobile Search In 2005
By Gary Price, Jan. 23, 2005

I said several times in '04 that mobile search and access to info would continue to grow in both usage and the number of mobile services available. An IDG News story: Ask Jeeves Developing Wireless Search Service, reports that the butler will have a mobile search tool available sometime in 2005. I think mobile access to Ask's Smart Search technology (ANSWERS not only links) will be a plus for the mobile searcher since research time and other issues are major considerations when searching via a mobile device.

The second half of 2004 was a busy time for mobile search. We saw new releases from Yahoo (who already had a very robust platform), Google, Smarter.com, and others. By the way, RSS and other syndication formats also work very well on mobile devices. Bloglines already offers a special interface for mobile web users.

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Google Increases Maximum Number of Query Terms
By Gary Price, Jan. 23, 2005

Since Google's introduction the maximum number of search terms you could include in a query string was 10. As of today, that has changed. Tara Calishain at ResearchBuzz and Philipp Lenssen on Google Blogoscoped have posted that the maximum number of terms allowed in a search query is now 32. Lenssen's post includes several examples of how this might useful but also points out that the 10 word query limit is still in place for Google Groups and Google News. I can report that the 10 word limit remains the limit with Google Scholar. Many of the other large general purpose web engines (Yahoo, Jeeves, MSN) don't place limits on the number of terms in a query.

With this change (good news and a long time coming) I think advanced searchers would now like to see Google offer nested searching, remove the 101KB page cutoff, offer truncation, and be more precise about what backlinks they do and do not show. Oh yes, how could I forget, offer a proximity operator. As of today, Exalead is the only web engine to offer one. AltaVista used to make one available.

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SEO Versus SE Ads
By Danny Sullivan, Jan. 21, 2005

In Compare and Contrast: SEM and SEO from ClickZ, Kevin Lee explains that SEO for many sites is mostly about clearing the hurdles that can make a site non-search engine friendly. Fix the problems, and the free listings tap might start flowing with relatively little need to watch over it on a daily basis. In this post, a closer look at the article and some of the issues it raises.

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Yahoo Filtering Search For China
By Danny Sullivan, Jan. 21, 2005

There's no end to stories about how Google either does or is suspected to filter its results for China (with news, it does; with web search, China itself does). Nice to see it getting a break and Yahoo instead taking a slam for doing search filtering. That's covered at the end of this News.com article, When blogging can get you locked up. And in this post, a bit more on disclosure that everyone ought to be providing.

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More On FAST Beats Google For AOL Local
By Danny Sullivan, Jan. 21, 2005

Our AOL Search: Playing In the Big Leagues Now on the new AOL Search release commented on FAST being selected over Google to power upcoming changes to AOL's local search service. Google bypassed in search deal from the Boston Globe takes a closer look at the win by FAST.

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New My Yahoo Ticker For Windows Taskbar
By Danny Sullivan, Jan. 21, 2005

Using My Yahoo to track stocks or read feeds? Now there's a little My Yahoo Ticker you can get that will stream material to you via your Windows taskbar. Email notifcation, weather forecasts and more are also provided. There's also some search capabilities built in. My Yahoo on Your Desktop from the Yahoo Search Blog provides some more details.

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Google Loses Trademark Infringement Case in France
By Gary Price, Jan. 20, 2005

On December 15th Google was victorious in a trademark-infringement lawsuit filed by GEICO in a U.S. Federal Court. However, Google loses trademark dispute in France from News.com reports it was a different story the next day for Google in France. Google will its loss there. In this post, a little more background on related actions. Also see Translation of French Court Order in Recently Decided Google Case and the Out-Law.com article, Google loses French AdWords case.

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Hotmail Users Can Now Subscribe to MS Outlook
By Gary Price, Jan. 20, 2005

The AP is reporting that Microsoft is introducing a fee-based email service that lets users, "organize email, contact lists and calendars in their online Hotmail accounts using the Microsoft Outlook program." The service is called Microsoft Office Outlook Live and will offer 2GB in storage and permits users to send attachments of up to 20 megabytes. A subscription to Microsoft Office Outlook Live costs $59.95/year (a 25% discount is currently available) and is the first Microsoft Office product to be made available as a downloadable subscription service. Additional details on the Outlook Live web site.

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Interface Tweaks to Search.Yahoo.com Interface
By Gary Price, Jan. 20, 2005

I've noticed a tweak to the clutter-free and ad-free Search.Yahoo.com interface this morning. Now included on the page, directly below the search box are: Three news headlines (and a direct link to Yahoo News); A direct link to Yahoo Finance along with Dow Jones and NASDAQ Averages; Yahoo Mail users can login and have direct links to their inbox (along with the number of new messages). A direct link to compose mail is also visible. Removing these features from the interface can be easily accomplished by simply clicking them closed. For about a year, Search.Yahoo.com users have been able to personalize which search tabs are visible on the page. Look for the "edit" link directly above the search box.

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MSN Releases Australian and Canadian Versions of Newsbot
By Gary Price, Jan. 19, 2005

New from MSN today are a few more local versions of their Newsbot news search beta. You can find a listing with all of the local versions of Newsbot here. What is Newsbot all about? Take a look at the SearchDay article: MSN Previews Personalized News Search.

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Feedster Launches Database of Job Feeds
By Gary Price, Jan. 19, 2005

News from Feedster that they're now adding more than 5,000 job listings each day from a variety of services and companies that offer employment announcements in RSS format. A specialized interface to acccess these listings is also available at:
http://jobs.feedster.com. The news release also points out that more specialized interfaces (aka verticals) are coming soon.

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The Universal Library and Other Book Digitization Projects
By Gary Price, Jan. 19, 2005

Although Google's recent announcement to digitize the contents of several large libraries got most of the press coverage, I'm glad to see that other book digitization projects (many that have been around for years) are now also getting some press attention. We mentioned several of them in our first story about Google Print library project and in this post a couple of days later. A new article from the Hackensack Record offers more details about The Universal Library (from Carnegie Mellon University, The Internet Archive and others) and Project Gutenberg. If you're interested in making use of full text books currently available online (most free) the blog post: Searching for Digital Books, offers links to several excellent databases.

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Dogpile Adds New Features
By Gary Price, Jan. 18, 2005

Dogpile has added a few new features that build on the IntelliFind technology that launched last November (see: Dogpile Enhances Search Results). What's new? The integration of yellow pages entries (beta release) on web search results pages if the Yellow Pages info is relevant to a query. Web Site Match: matches every query against a database of the most popular Web sites and "suggesting" exact matches at the top of serp.

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Microsoft Tells Google To Cease and Desist
By Gary Price, Jan. 18, 2005

It's always interesting to review the collection of Cease and Desist Notices sent to Google (and others) via the Chilling Effects Clearinghouse. Today, a few new C&D letters were made available including several from Microsoft that request Google remove several posts on Blogger weblogs that are hosted by Blogspot. In addition to browsing the list of letters, you can search for all of the notices sent to Google (451 as of today) by using this search engine, and search for the term "Google" in the "Recipient" field. Some notices deal with Google Groups (Usenet archives) and Google Images.

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Building Roomba's Brand Through Search
By Danny Sullivan, Jan. 18, 2005

Roomba Cleans Up With Search Engine Marketing from AdAge is a good read on how the makers of the Roomba automatic vacuum cleaner helped built their brand through search. The company became the seventh most popular brand name search on Google in 2004. The company didn't rely on search alone. Heavy TV and radio ads were run, with the assumption that this would drive consumers onto the web to do research. There, search-targeted ads awaited them.

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Googlefone: Fast Way To Use Google's Phone Book
By Danny Sullivan, Jan. 18, 2005

Google has a phone book search service, but you might not realize it. New site Googlefone makes it easier to tap into the Google PhoneBook. Enter a name of a person or business, plus some location data, and you'll be shown any matching publicly-listed numbers that Google knows about. And in this blog post, other ways to use the phonebook, plus some alternatives to consider.

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Mainstream Press Tells Clickfraud Story
By Gary Price, Jan. 17, 2005

An article in the new issue of Newsweek titled When Mice Attack tells the story of one PPC customer who claims to have "lost $50,000 in potential business" due to clickfraud even after complaining to Google. The story mentions that the search engines, through the IAB, have formed a "measurement task force" looking at the problem and trying to develop a standard of what's a "real" click. Both Google and Yahoo are asked -- and decline -- to state how much they have refunded due to clickfraud.

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Security Issue With Google Accounts Cookie Said Fixed
By Danny Sullivan, Jan. 17, 2005

Google says it has now fixed a security problem with its Google Accounts service, which provides a cookie-based way for people to log into various Google services. More in this blog post.

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Google Domains For 10 More Countries Now Available
By Gary Price, Jan. 16, 2005

A note on Google Blog points out that 10 new Googles are now online for ten more top-level domains ranging from Indonesia to the Cook Islands.

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RSS Feed Submission Tools & Resources
By Danny Sullivan, Jan. 14, 2005

News of two new feed submission tools as well as a manual list to follow. Links and details in this blog post.

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SEC Will Not Pursue Case Against Google
By Gary Price, Jan. 13, 2005

We've learned from an SEC 8-K filing that the Securities and Exchange Commission will not pursue a case against Google regarding the pre-IPO publication of a Playboy interview with Sergey Brin and Larry Page. The filing also points out that Google has also settled with the SEC "relating to its stock option practices." Google will not be fined. Links to key documents in this post.

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Google's Mayer: Searcher Behavior & Google Factoids
By Danny Sullivan, Jan. 13, 2005

If Google's full of smart people, product manager Marissa Mayer's one of the smartest there. She gave a talk at PARC on the user experience at Google. A nice write-up of this can be found in An Evening With Google's Marissa Mayer. See also this post for links to similar stories in the past from SEW.

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WPP Pushing More Into Search Marketing
By Danny Sullivan, Jan. 13, 2005

Ad agencies don't get search? Well WPP Group says it gets it in a big way. From Revolution, WPP eyes world domination with search marketing arm tells us briefly that the organization plans to launch a network of 47 offices worldwide to focus on search marketing through a new agency, mSearch. More in this post.

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Shopping Search, Contextual Ads & General Search Blogs Offered
By Danny Sullivan, Jan. 13, 2005

Three topics -- three blogs on them worth checking out. Links and more info in this post.

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SMA-UK At Halfway Point
By Danny Sullivan, Jan. 13, 2005

From a mailing to those on the SMA-UK interest list, news comes that the group has half the 50 members it needs to move forward with a formal meeting, ratification of its constitution and board elections. Those interested in this search marketing group for the UK can visit the SMA-UK site to apply. Some background on SMA-UK is here: SMA-UK Posts Rules & Membership Rates. An associated SMA-EU group is also forming for Europe, as is SMA-NA for North America. More recent details on both of those here: SMA-NA Forming - Now A Direct Challenge To SEMPO?

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Bug Found in Gmail
By Gary Price, Jan. 12, 2005

Gmail Bug Exposes E-mails to Hackers explains how a bug in Gmail was found that potentially allowed people access to other people's email. Google says they've now fixed this. See also Slashdot: Gmail Messages Are Vulnerable To Interception.

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PubSub Unveils First "Content" Page
By Gary Price, Jan. 12, 2005

The gang over at PubSub have just released their first "content" page. Content pages (look for more of them in the future) feature one-click access to manually built queries on selected topics. This one features "subscription" links to track info about the actors, directors, films, and television programs nominated for Sunday's Golden Globe Awards. When I was working at George Washington University, we often constructed these types of pages to help students take full advantage of various databases, save them some time, and perhaps gently teach them a few search techniques.

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Mobile Search: New and Improved Access to Hoover's Business Data
By Gary Price, Jan. 12, 2005

Those of you who are mobile web (yes, I love my Treo 600) searchers might be interested to learn that Hoover's, the well-known provider of business data, has recently released a new and improved mobile interface to access/search their content. You can access Hoover's company profiles (more than 40,000), news headlines, etc. for free (just like you can do on their "regular" web site) and also login for more comprehensive data if you have a Hoover's subscription.

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Is Google Ready to Ask More Libraries to Join Google Print Program?
By Gary Price, Jan. 12, 2005

Is Google about to name another library as a member of the Google Print library digitization project? We haven't heard anything (but we're asking). The article: Google plans to enable students to search Purdue libraries in the university newspaper makes it sound like some type of announcement could be coming soon. Of course, it could just be a bit of Googlemania hitting the Purdue campus since the article goes on to say that Google has only requested a list of their collections.

BTW, I'm surprised that the folks at the Googleplex just didn't search their own database (or a competitor's) to find plenty of detailed info about what Purdue holds in their many library collections. Of course, Purdue's OPAC (online public access catalog) is also available on the web.

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Google At $235 Per Share?
By Danny Sullivan, Jan. 12, 2005

RBC analyst Jordan Rohan thinks that expansion in Western Europe, more spending on search advertising, and more searches generated through broadband growth means Google is going to be worth more. His previous target price was $200. Details from The Street: Google Target Rises.

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Tips On Protecting Against Clickfraud
By Danny Sullivan, Jan. 12, 2005

Click Fraud: Somebody Is Cheating You from ClickZ is another look at protecting yourself from clickfraud. Many of the tips and information may be familiar to our readers but refreshers never hurt. It also mentions to online tools you might tap into. For more on the subject of clickfraud, see also the Search Ads: Clickfraud of our Search Topics area available to Search Engine Watch members, which summarizes stories on the topic going back for years.

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SEMCares: Calling On SEM Industry To Help With Tsunami Relief
By Danny Sullivan, Jan. 12, 2005

A new SEMcares web site was launched with the intention of helping those in the SEM industry rally behind needy causes, such as tsunami relief. More in this blog post.

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Steve Jobs Talks Desktop Search at Macworld
By Gary Price, Jan. 11, 2005

Jobs centers Spotlight on desktop search from News.com share Apple CEO Steve Jobs had to say about desktop search during his keynote speech at the Macworld Expo today. You can view a webcast of the keynote address online. In short, Apple's "Spotlight" search technology is on target for release in the first half of 2005. At launch, Spotlight will index more than 12 file types. The News.com story also describes a smart folders feature similar to what Blinkx unveiled yesterday.

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Exalead's Index Passes 1 Billion Page Mark, Prepares to Launch Desktop Search App
By Gary Price, Jan. 11, 2005

News that Exalead's database of web pages has passed the one billion page mark. The total page count on the home page now reads: 1,031,065,733 pages. If you've never tried Exalead, I think it's more than worth a look. I blogged an overview post focusing on a few of its numerous advanced search features back in October. A couple of weeks ago I posted about personalizing the Exalead home page. Exalead's Paris-based CEO, Francois Bourdoncle, tells me that the company plans to have a two billion page web index online in the near future. He also said that his company is about just ready to introduce a desktop search tool.

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Web Search Clustering from Microsoft (and other Clustering Tools)
By Gary Price, Jan. 11, 2005

An excellent post on the SQL Full Text Search blog alerts us to a few clustering tools from Microsoft, including a demo from Microsoft Research Asia. More in this blog post.

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Making Sites Search Engine Friendly
By Danny Sullivan, Jan. 11, 2005

From Search Engine Guide, David Wallace looks at the key components for a site built to please search engines naturally in Ingredients of a Search Engine Friendly Site. Nothing new for those familiar with SEO, but a nice, short summary for the new.

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Marckini On 2005 SEM Predictions
By Danny Sullivan, Jan. 11, 2005

The SEM CEO's Predictions from ClickZ has iProspect's Fredrick Marckini looking at what's to come in 2005. Search will get more tightly mixed with traditional marketing, vertical search will grow and thrive while personalization still needs more time to cook. Also interesting are reader predictions.

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RocketNews Adds Local Television News Content
By Gary Price, Jan. 11, 2005

RocketNews has added content from hundreds of local television news broadcasters (U.S. only) to their database. Aside from this, it continues to be a news search tool that I use on a very regular basis. I often spot articles and postings via Rocket that I don't see when searching using other tools. At the moment, Rocket is crawling and organizing material from more that 13,000 sources (very strong in business news) and 70,000 weblogs.

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Google's Usenet Timeline and Early Search Engine Announcements
By Gary Price, Jan. 10, 2005

Slashdot has a thread about a "new" timeline from Google that highlights interesting and historic posts from their 20 year Usenet (aka Google Groups) archive. If you've never seen it, it's a lot of fun. However, as several people including Michael Fagan correctly point out on Searchblog, this timeline has been around for several years. Speaking of Google's Usenet Archive, web search history types, take note. In 2001 I used the Usenet archive to build this compilation of early search engine announcements that I posted on my ResourceShelf site.

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Yahoo Maps vs. MapQuest
By Gary Price, Jan. 10, 2005

The LA Times Chris Gaither in: Overtaking MapQuest a Challenge for Yahoo, takes a look at what Yahoo is doing to gain market share from MapQuest in the online map arena. A summary and a bit more on the topic, in this post.

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Leading Korean Search Engine Launches Desktop Search App
By Gary Price, Jan. 10, 2005

The Korean Herald reports in NHN joins desktop search competition that NHN Corp owners of leading Korean search engine Naver.com are now offering a desktop search application. The article goes on to say that Daum Communications Co., Korea's largest email service provider, has plans to offer a desktop search client this year.

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Yahoo Launches Print and Online Ad Campaign
By Gary Price, Jan. 10, 2005

Yahoo will launch an online and print advertising campaign today (aimed at media buyers, ad agencies, etc) promoting their ability to target advertising to specific audiences and groups. More in the Media Post article: Yahoo Plugs Targeting Power

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Some of the Stranger Queries from the BBC's Search Engine
By Gary Price, Jan. 10, 2005

The BBC has posted an article letting us know that their search engine received over 227 million queries in 2004. It also includes a list containing several of the "strangest queries." BTW, the news search engine from the BBC offers a very useful advanced interface that allows you to limit by date range and section.

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Former Enron CEO Using Paid Search Listings
By Gary Price, Jan. 8, 2005

AP is running a story about how the legal team of former Enron CEO Ken Lay is using paid search engine listings to get people to visit his web site.

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Gigablast Passes the One Billion Page Mark
By Gary Price, Jan. 8, 2005

A congrats and kudos goes out to Matt Wells (and his team) as the Gigablast web index passes the one billion page mark. The official number listed is: 1,014,363,952. Previously, Gigablast was using a total page count of about 640 million pages. Gigablast has been a very busy place lately. In the past few weeks they've launched several new services. If you're interested in learning more about Matt Wells and Gigablast, take a look at this interview he did with Infoseek founder and Matt's former boss, Steve Kirsch.

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Getting Free Of Search Spam
By Danny Sullivan, Jan. 7, 2005

Learning From SEM Blunders at ClickZ has PJ Fusco looking at extracting sites from actual or potential search engine spamming situations, based on her own experiences. For a similar article, see Bungled Search Engine Optimization - Cleaning Up the Mess from a panel at one of our SES conferences. Search Engine Watch members should also see the SEO: Spamming category of Search Topics for an annotated guide to stories on spamming for SEW and around the web over the years.

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University FAQs On Google Scholar
By Danny Sullivan, Jan. 7, 2005

The On Google Scholar blog points to two university FAQs about the Google Scholar program designed to help those considering using the research service. The one from UNLV is fairly short but gives some illustrations that Google Scholar's own FAQ lacks. The one from the University Of Connecticut is great for the "Yes, but..." tone it takes. Yes, Google Scholar is a great new resource, but consider other options and limitations, it details.

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Mac Version of Blinkx Coming Next Week
By Gary Price, Jan. 6, 2005

On Monday, Blinkx will launch a version of its app for the Mac. It includes desktop search functionality. Mac versions are something that many other well-known desktop search tools (Google, Copernic, Microsoft, X1, Jeeves, etc.) are not offering at the present time. Details in the InternetNews.com article: Blinkx Brings Desktop Search to Macs. The full text of the Blinkx announcement is posted on Searchblog.

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Howard Stern is a Yahoo Guy
By Gary Price, Jan. 6, 2005

Popular and often controversial radio host Howard Stern declares himself a Yahoo user because that's what he has set on his browser. I wonder if we'll see Stern in Yahoo ads anytime soon. He went on to call the 60 Minutes story about Google an "infomercial." Note: Howard Stern is currently employed by Viacom (also the owner of CBS) but is leaving next year when he moves to satellite radio. Stern also commented on the Google "were not in it for the money" mindset. This unofficial show transcript includes those comments, and see also this full transcript.

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Keyword Prices Rise Again, But Only Slightly
By Danny Sullivan, Jan. 6, 2005

The Keyword Price Index from Fathom Online for December showed a 2 percent rise from last month, the smallest month-to-month change since the index began in September. The average keyword price rose from $1.66 in November to only $1.70 in December. A chart and more details in this blog post.

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Looking at Image Searching
By Gary Price, Jan. 6, 2005

John Gartner at Wired News takes an interesting look at the future of image searching in the article: Search Looks at the Big Picture. A summary and some related resources in this blog post.

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Convergence: Yahoo and Microsoft Announce Relationship
By Gary Price, Jan. 6, 2005

Yahoo has announced in this news release that the "Best of Yahoo" (including My Yahoo and Yahoo Premium Video) will be available to consumers through Microsoft Windows XP Media Center Edition 2005. Yahoo also announced the launch of the Yahoo Digital Home Developer Program. It will "allow consumer electronics companies and other software integrators to make Yahoo content and services accessible to their Internet-enabled stereos, televisions and other home electronic devices."

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Bill Gates: "Today's Search is Nothing"
By Gary Price, Jan. 5, 2005

News.com has just posted a Q&A interview with Bill Gates on a variety of issues including search, web browsers, and why he doesn't have a blog. A summary and observations in this post.

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Findory and Technorati Offering New Services
By Gary Price, Jan. 5, 2005

Technorati is now offering keyword alerts. Just enter a search strategy, hit the "Make this a Watchlist" link and add the URL to your aggregator. Feedster, Bloglines, and Daypop all offer similar services. Additional details in this post from Technorati CEO, David Sifry.

Findory has just introduced personalized RSS feeds based on keyword searches of their weblog and/or news databases. A Findory personalized feed will suggest new articles and postings based on YOUR reading history. This new service is in addition to the other personalized tools Findory makes available. Greg Linden, Findory's CEO, has instructions on how to get your personalized feeds running.

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Google Testing Images On Web Results Pages
By Gary Price, Jan. 5, 2005

Google Blogoscoped points out that Google is testing placing few thumbnail images from their image database at the top of web search results pages. I tried a few searches but wasn't able to see any examples. Luckily, the GB post also includes a screen capture. BTW, embedding a few thumbnail images directly onto a page of web results is not a new idea. Ask Jeeves has done this for almost two years, such as with pictures golden gate bridge.

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New Version of Acrobat Includes Yahoo Toolbar and Search Options
By Gary Price, Jan. 5, 2005

A new version (7.0) of the Adobe Acrobat Reader was released today. The download page (for some Windows versions) includes the option to also include the co-branded Adobe/Yahoo Toolbar in the download. Additionally, you're now able to begin searches of the Yahoo web database from within the Acrobat Reader application. Here's a screenshot. The Adobe/Yahoo partnership was announced in October.

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Yahoo Health Beta Focuses on Searchability and Personalization
By Gary Price, Jan. 5, 2005

The Media Post article: Web Portals Beef Up Health Sections, discusses a new MSN Health and Fitness section and a Q4, 2004 beta release of an expanded health section at Yahoo.

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The Google Webcam "Hack" Story
By Gary Price, Jan. 5, 2005

Several stories and posts on the web today about Google providing access to unsecured webcams. A summary and comments in this post.

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Video Of 60 Minutes Google Story Available
By Danny Sullivan, Jan. 5, 2005

Missed the 60 Minutes story on Google? Now you can download it here in AVI format. Be aware it will be a big download. For background on the story, see Gary's previous posts: Google on 60 Minutes and Google Will Be Featured on 60 Minutes this Sunday.

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