Top 10 Search Terms in 10 Categories, August 2008

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending August 30, 2008 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.82 honda 1.86
paypal.com 1.47 toyota 1.75
paypal login 0.68 nissan 1.29
pay pal 0.65 harley davidson 1.16
www.paypal.com 0.60 ford 0.97
experian 0.40 honda motorcycles 0.92
intelius 0.39 yamaha motorcycles 0.76
people search 0.29 dodge 0.74
people finder 0.25 hyundai 0.70
flight tracker 0.17 yamaha 0.67
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 2.33 myspace 7.06
imdb 1.40 myspace.com 2.66
blockbuster 0.70 youtube 2.28
fandango 0.56 facebook 1.75
movies 0.43 www.myspace.com 1.08
netflix.com 0.43 my space 0.83
twilight 0.30 you tube 0.77
imdb.com 0.25 youtube.com 0.39
bernie mac 0.23 facebook.com 0.33
cinemark 0.22 www.youtube.com 0.19
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.75 viagra 0.40
pepsistuff.com 1.40 lexapro 0.38
subway 1.14 alli 0.32
mcdonalds 1.04 cymbalta 0.29
starbucks 0.90 seroquel 0.25
pepsi stuff 0.77 bipolar 0.23
burger king 0.54 levaquin 0.22
pepsistuff 0.44 cialis 0.22
subwayfreshbuzz.com 0.44 lyrica 0.20
candystand 0.42 depression 0.18
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
perez hilton 0.53 cnn 3.61
daily kos 0.28 fox news 2.02
yahoo360 0.17 msnbc 1.26
just jared 0.17 cnn.com 1.25
livejournal 0.17 news 1.04
bossip 0.16 bbc news 0.64
yahoo 360 0.16 cnn news 0.57
perezhilton.com 0.16 abc news 0.49
caring bridge 0.14 bbc 0.43
caringbridge 0.14 foxnews 0.39
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.26 hotels.com 0.47
consumer reports 0.24 holiday inn 0.26
mycokerewards.com 0.19 six flags 0.21
free samples 0.15 disneyland 0.21
free stuff 0.15 motel 6 0.21
mycokerewards 0.13 hotels 0.19
grocery coupons 0.12 disney world 0.17
my coke rewards 0.11 best western 0.17
free coupons 0.10 carnival cruise 0.17
printable coupons 0.08 cedar point 0.14
Hitwise
View: Top 10 Search Terms by Category, Four Weeks Ending July 26, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.