WebCrawler Gets Channeled

WebCrawler Gets Channeled

From The Search Engine Report
Oct. 5, 1997

Excite extended the channel organization introduced on the Excite search service earlier this year to WebCrawler. The change was announced Sept. 15.

WebCrawler still looks like a distinct service -- it hasn't been turned into Excite. However, its associated topical directory has now been expanded with additional information. WebCrawler also features online service additions pioneered with Excite, such as free email, instant messaging applications, chat and bulletin boards.

The main change has been to add the WebCrawler logo to the existing Excite features and add links to them throughout WebCrawler. In this way, the WebCrawler identity is maintained without having to create completely separate features.

WebCrawler has 15 channels: Arts & Books, Auto, Careers & Education, Computers & Internet, Entertainment, Games, Health & Fitness, Home & Family, Reference, News, Personal Finance, Relationships, People & Chat, Sports & Recreation and Travel.

In addition, users can use WebCrawler's My Page to have customized news stories, stock quotes, sports scores, weather forecasts and more.

"Through the introduction of community-building tools such as chat, instant messaging and email, WebCrawler paves the road for interaction among its users and connects them with a larger community of Excite.com and WebCrawler users," said Adam Hertz, general manager, WebCrawler.