Excite Offers Free E-Mail
FromThe Search Engine Report
Aug. 5, 1997
Excite took another large step in its transformation from a search and navigation site to an online service in the guise of America Online. On July 21, it launched a free email service, MailExcite.
The mail system is completely web based, such as those offered by HotMail and RocketMail, and offers the ability to create folders for mail organization and storage. Addresses are of the form "firstname.lastname@example.org." The mail technology is licensed from WhoWhere.
In April, Excite reorganized its site around content-oriented channels. It later added chat, instant messaging and discussion areas. The addition of mail is one more step away from its search engine roots and toward becoming an online destination.