AltaVista Launches New Search Site

From The Search Engine Report
May 3, 2000

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AltaVista has launched a search-only site today which follows on improvements the company made to its core database of web pages about a week ago. Called Raging Search, the new site delivers fast and uncluttered listings.

"This is for the search enthusiasts, for the tech and web savvy people looking for pure web results," said Rajiv Parikh, AltaVista Search's marketing director.

The move to launch a search-centric site is significant, because it goes completely against the trend search engines have followed to date. Usually, when a search engine has become popular, it begins adding on "portal" features such as news headlines, horoscopes or free email in hopes of keeping users within the site.

Among the major search engines, the notable exceptions to this have been Google, GoTo and Northern Light. Google, in particular, has won praise from searchers I talk with that are impressed with the quality of its results and the concentration on search. GoTo has also attracted a significant audience and is able to eschew portal features because its pay-for-placement system actually means the search engine makes money when users leave its web site.

For the moment, Raging Search has no banner ads. Instead, AltaVista plans to make money with ecommerce and affiliate links that appear at the bottom of its search results page. Text ads, such as those Google uses, may also be tried in the future, AltaVista says.

Raging Search allows users to customize results in several ways, such as to see up to 50 listings at a time, to display a more compact format, to filter out adult content and to set language preferences, among other options. By default, only one page per web site is displayed in the results, but more can be seen by using the "Results from this site only" option.

Raging Search uses the same web page index as does AltaVista itself. However, expect that there could be variations when running the same searches in both places, especially for multiple word queries. Raging Search is designed to be a sort of test bed for improvements that may migrate over to the main AltaVista site. Consequently, a different ranking algorithm may be in use, or Raging Search may process the query in a different manner.

As for the web page index, AltaVista has expanded it to 350 million pages, which the company says are the best on the web. AltaVista has begun using a new "connectivity" graph that analyzes links from over 1 billion pages. From this, the top 600 million are crawled, then the index is reduced to 350 million pages when duplicates, dead links and spam are removed.

Having this better collection of documents should mean an overall improvement in the results users see, AltaVista says. To back its claim, the company says it was ranked the overall winner in a new relevancy survey carried out by ZD Labs. The survey itself has not yet been released, so I can't comment on it further. I'll follow up on it in a future newsletter.

Overall, I'm pleased to see the new standalone search service. There's definitely a demand for pure search, and even though AltaVista estimates the demand is relatively small, its nice to see them cater to this audience. It will be interesting to see if other services mimic the move.

AltaVista
http://www.altavista.com/

Raging Search
http://www.raging.com/

Search Engine Sizes
http://searchenginewatch.com/reports/sizes.html

This page compares reported sizes of major crawler-based search engines. It hasn't yet got the new AltaVista numbers posted, but it will shortly. It has been updated to reflect the new 500 million page index Inktomi says will go live later this month. Also see the "Numbers, Numbers -- But What Do They Mean?" article for a further explanation of how extra pages are spidered in order to increase relevancy. AltaVista is now taking the approach described for Inktomi.

Google Adds Directory
The Search Engine Report, April 4, 2000
http://searchenginewatch.com/sereport/00/04-google.html

Describes how Google is using link analysis to relevancy rank listings at the Open Directory

A longer and more detailed version of this article is available to Search Engine Watch "site subscribers." This is just one of the many benefits that site subscribers receive. Click here to learn more about becoming a site subscriber.