Here Come The Search Engine TV Ads

Expect to see even more search and portal related ads on a TV screen near you, in the US. Excite's ads began on Dec. 7 and will run for six weeks. Go's ads will launch its campaign on Dec. 26, along with ads on radio, outdoors and online. Meanwhile, Netscape said it is readying a $30 million ad campaign for television, print and radio.

Excite Commercials

Watch them online in RealVideo format.

Netscape takes its message to the masses
Wired, Dec. 17, 1998

The second story on this page provides a few more details about the Netscape ads.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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