It's two weeks and counting down until the next Search Engine Strategies conference. To be held in San Francisco on August 16th and 17th, the conference features an entire day devoted to marketing your site on search engines. Sessions are designed to bring beginners up to speed on promotion issues, while there are also in-depth sessions designed for more advanced marketers.
The conference is also unique in having several panels that feature representatives from the actual search engines themselves. Get first hand advice, direct from the source! The second day of the conference also allows marketers more opportunity to hear sessions on promotion issues.
Web searchers -- you're not left out! Day 2 features two "searcher-oriented" tracks designed for you. These panels will give you tips on searching better, as well as a glimpse into behind the scenes issues that influence how well search engines work for searchers.
Developers and systems administrators also have a track for them on Day 2, designed to help you understand how to add a search engine to your own web site, intranet or to create a vertical search feature. Learn how improving site and ecommerce search can lead to more sales or how having better intranet search can mean productivity savings.
I'll be speaking at the conference, along with other search engine marketing and research experts. There will also be speakers from the search engines themselves, including About.com, AltaVista, Ask Jeeves, Excite, FAST Search, Google, GoTo, Inktomi, LookSmart, MSN Search, Netscape/The Open Directory and Yahoo.
The conference is sponsored by AltaVista and exhibiting companies include ah-ha.com, AltaVista, Build Your Own Directory, Business.com, Did-it.com, EasyAsk, Fast Search & Transfer, FireSpout, Inceptor, INFERNOsearch, Inktomi, LexiQuest, LingoMotors, Position Technologies, Quigo Technologies, Search Boss, SiteLab, Sprinks, Web Ignite, WebSeed and WebGenius.
Those interested in sponsoring or exhibiting should contact Frank Fazio Jr, firstname.lastname@example.org, for more information. Attendees can find the agenda or sign-up for the conference via the URL below:
Search Engine Strategies: San Francisco 2001