Top 10 Search Terms in 10 Categories, September 2008

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending September 27, 2008 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.96 honda 1.68
paypal.com 1.31 toyota 1.57
paypal login 0.88 nissan 1.26
www.paypal.com 0.56 harley davidson 1.20
people search 0.53 honda motorcycles 1.13
pay pal 0.51 ford 1.01
intelius 0.39 hyundai 0.78
experian 0.37 dodge 0.78
people finder 0.25 yamaha motorcycles 0.73
auctiva 0.25 chevrolet 0.72
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 2.43 myspace 7.23
imdb 1.48 youtube 2.41
blockbuster 0.73 myspace.com 2.39
fandango 0.50 facebook 1.83
movies 0.45 www.myspace.com 0.89
netflix.com 0.45 my space 0.81
twilight 0.30 you tube 0.69
regal cinemas 0.26 youtube.com 0.41
redbox 0.24 facebook.com 0.30
hollywood video 0.23 facebook login 0.21
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.88 viagra 0.36
pepsistuff.com 1.44 cialis 0.32
mcdonalds 1.09 alli 0.30
starbucks 0.83 levaquin 0.30
pepsi stuff 0.77 lyrica 0.29
subway 0.76 lexapro 0.28
dominos 0.49 cymbalta 0.27
www.pepsistuff.com 0.48 depression 0.27
candystand.com 0.46 abilify 0.24
burger king 0.44 bipolar disorder 0.22
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
perez hilton 0.42 cnn 4.13
daily kos 0.42 fox news 2.68
we blog+kansas 0.24 msnbc 1.64
sarah palin 0.23 cnn.com 1.28
360 0.20 news 0.95
just jared 0.19 cnn news 0.66
caringbridge 0.17 abc news 0.63
dailykos 0.16 bbc news 0.63
perezhilton.com 0.16 foxnews 0.50
yahoo 360 0.15 bloomberg 0.41
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
consumer reports 0.23 hotels.com 0.46
coupons 0.23 holiday inn 0.26
mycokerewards 0.17 motel 6 0.23
free samples 0.15 carnival cruise 0.22
mycokerewards.com 0.12 disneyland 0.22
free stuff 0.11 holiday inn express 0.18
grocery coupons 0.11 disney world 0.17
my coke rewards 0.09 royal caribbean 0.16
pgbrandsampler.com 0.08 days inn 0.15
best buy stores 0.08 comfort inn 0.15
Hitwise
View: Top 10 Search Terms by Category, Four Weeks Ending August 30, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.