The Search Engine Report - Number 123 - Mar. 20, 2007

Copyright (c) 2007 Incisive Interactive Marketing LLC

===================
In This Issue
===================

+ Upcoming Search Engine Strategies Events
+ Top Stories Since Our Last SE Report

+ From The Search Engine Watch Blog
+ Our Search Newsletters & Feeds
+ About The Newsletter

===============================================
Upcoming Search Engine Strategies Events
===============================================

==================================
Since Our Last SE Report:
==================================

Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=============================
Organic Search
=============================

=== SearchDay: Mar. 15, 2007 ===

Q&A With Ask.com's Gary Price - Eric Enge interviews Gary Price, Ask.com's director of online information resources, talks about his role in reaching out to the research and librarian communities, but also highlights several great features at Ask.

=== Case Study: Mar. 13, 2007===

  • How Long Does it Take a New Site to Rank in the Search Engines?
    Here is the first of a series of case studies Eric Enge plans to publish here in SEW.

    =========================== From the SEW Blog: ===========================

    =============================
    Search Advertising
    =============================

    === SearchDay: Mar. 9, 2007 ===

    Search Share Slipping, But Still Strong - A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip.

    === SearchDay: Mar. 8, 2007 ===

    The State of Paid Search in the U.K. - A special report from SES London, where search providers and agencies discussed the latest happenings in paid search.

    === SearchDay: Mar. 7, 2007 ===

    Early Returns Encouraging for Panama - It's almost like reporting election results early in the evening, says Kevin Newcomb, reporting on early returns from search ad agencies using Yahoo's new ad platform.

    =========================== From the SEW Blog: ===========================

    =============================
    Linking Issues
    =============================

    =========================== From the SEW Blog: ===========================

    =============================
    Analytics & ROI
    =============================

    =========================== From the SEW Blog: ===========================

    =============================
    Vertical & Specialty Search
    =============================

    === SearchDay: Mar. 14, 2007 ===

    Google's Local Business Center and the Webification of SMBs - Michael Boland of the Kelsey Group shows how more providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes that they will transition into paid advertisers.

    =========================== From the SEW Blog: ===========================

    =============================
    Social Media
    =============================

    =========================== From the SEW Blog: ===========================

    =============================
    SEM for Small Businesses
    =============================

    =============================
    In-House & Agency SEM
    =============================

    =========================== From the SEW Blog: ===========================

    =============================
    Search Industry News
    =============================

    === SearchDay: Mar. 6, 2007 ===

    Piper Jaffray Maps Out Where the Search Industry is Headed - Greg Jarboe pulls the key points out of an extensive report from the research firm about the future of the industry.

    =========================== From the SEW Blog: ===========================

    ===============================
    Our Search Newsletters & Feeds
    ===============================

    Get the latest news each day, throughout the day, alerts of new discussion threads from our Search Engine Watch Forums and more -- we have a newsletter or feed that covers all of these. See our Search Engine Newsletters & Web Feeds for a full rundown on everything we offer, as well as special buttons to let you subscribe via news readers such as Rojo, My MSN, Bloglines, Feedster, Newsgator, Pluck and My Yahoo. Thanks to FeedBurner for providing our feed tracking and management services!

    ===============================
    About The Search Engine Report
    ===============================

    The Search Engine Report is a monthly newsletter that covers developments with search engines and changes to the Search Engine Watch web site, http://searchenginewatch.com/. You may pass this newsletter on to others, as long either part is sent in its entirety. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

    How do I unsubscribe?
    + Use the instructions at the very end of this e-mail. Unsubscribing because you prefer feeds to email? You can get what this newsletter offers and more by taking our Search Engine Watch Blog feed described here.

    How do I subscribe?
    + Use the form here or send a blank email message to registration @ incisivemedia.com.

    How do I see past issues?
    + Use the Search Engine Report Archives link here.

    How do I change my address?
    + Unsubscribe your old one, then subscribe the new one, using the unsubscribe instructions below.

    I need human help with a list issue!
    + Please email registration@incisivemedia.com. DO NOT send messages regarding list management issues to Search Engine Watch's editorial staff. We do not deal with these issues.

    I have feedback about an article!
    + Wed'd love to hear it. Use this form.

  • About the author

    Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

    Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

    She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.