Top 10 Search Terms in 10 Categories, February 2007

The top 10 search terms in IT and Internet; automotive; movies; Internet advertising; food and beverage; pharmaceuticals and medical; blogs and personal Web sites; broadcast media; shopping; and travel. Clickstream data are collected by Hitwise.


Top 10 Search Terms by Category, Four Weeks Ending February 24, 2007 (%)
IT and Internet Automotive Manufacturers
Search TermSearch Volume Search TermSearch Volume
paypal 5.11 toyota 2.44
paypal.com 1.50 honda 2.07
people search 0.87 nissan 1.87
www.paypal.com 0.78 ford 1.71
pay pal 0.57 mazda 1.01
experian 0.43 dodge 1.00
white pages 0.35 chevrolet 0.99
ebay 0.34 bmw 0.74
people finder 0.33 chevy 0.69
mapquest 0.32 kia 0.69
Movies Internet Advertising
Search Term Search Volume Search Term Search Volume
imdb 1.27 work from home 0.61
netflix 1.19 zappos 0.50
movies 0.83 callwave 0.44
blockbuster 0.71 call wave 0.42
fandango 0.39 unclaimed money 0.36
netflix.com 0.31 the secret 0.36
the secret 0.28 constantcontact.com 0.35
ghost rider 0.27 tlcemail 0.31
harry potter 0.26 vemmabuilder.com 0.29
blockbuster.com 0.25 work at home 0.28
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.60 lexapro 0.70
starbucks 1.08 phentermine 0.55
mcdonalds 0.96 chantix 0.49
candystand 0.77 viagra 0.47
dominos pizza 0.77 xenical 0.44
dominos 0.66 cymbalta 0.43
subway 0.62 herpes 0.41
www.candystand.com 0.52 nexium 0.33
candystand.com 0.52 zoloft 0.32
www.maxwellhouse.com 0.49 cialis 0.28
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
myspace 0.83 cnn 1.81
perez hilton
0.67 anna nicole smith
1.34
xanga 0.67 msnbc 0.77
yahoo 360
0.45 cnn.com 0.75
myspace.com 0.39 fox news
0.67
xanga.com 0.29 news 0.56
360 0.28 britney spears
0.43
perezhilton.com 0.22 bbc 0.40
britney spears bald
0.22 www.cnn.com 0.30
kim karadashian
0.21 cnn news
0.27
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
consumer reports 0.22 hotels.com 0.52
coupons 0.13 hotels 0.38
free stuff 0.10 disney world 0.29
froogle 0.09 holiday inn 0.25
shopzilla 0.07 las vegas 0.24
mycokerewards.com 0.07 disneyland 0.23
free samples 0.07 walt disney world 0.18
consumer report 0.05 best western 0.14
pch.com 0.05 marriott 0.13
myspace 0.04 motel 6 0.13
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View: Top 10 Search Terms by Category, Four Weeks Ending January 27, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.