Search Fuels Music Retailer Traffic

Why would Yahoo buy Musicmatch? Why might Google be looking at music search? Hitwise found 30 percent of those who went to a music retail site in July came via search engines. Traffic also had risen 49 percent since 2003. Music search means the search engines themselves could better tap into that traffic. More details here from InternetWeek: Search Traffic On The Rise For Online Music Retailers.