Keyword Prices Rise, But Only In Some Categories

Fathom Online's Keyword Price Index showed a 14 percent rise from September, with the average price per keyword jumping from $1.37 to $1.55. The chart below gives a per category breakdown.

Category Oct. 2004 Change From Last Month Percent Change
Consumer Services $0.96 $0.42 78%
Consumer Retail $0.48 $0.16 50%
Mortgage $4.31 $1.14 36%
Travel/Hospitality $0.85 $0.21 33%
Wireless $1.06 -$0.03 -3%
Broadband $1.78 -$0.11 -6%
Investing $1.60 -$0.16 -9%
Automotive $1.39 -$0.15 -10%
Average $1.55 $0.19 14%

Keywords in the consumer services category showed the strongest rise, while a number of categories actually showed decreases.

In terms of actual cost (as opposed to percentage change), the mortgage category had the biggest rise, a $1.14 hike. Fathom attributes that to competition to gain new accounts when interest rates on 30 year mortgages dipped in October, in the US.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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