Fathom Online's Keyword Price Index showed a 14 percent rise from September, with the average price per keyword jumping from $1.37 to $1.55. The chart below gives a per category breakdown.
|Category||Oct. 2004||Change From Last Month||Percent Change|
Keywords in the consumer services category showed the strongest rise, while a number of categories actually showed decreases.
In terms of actual cost (as opposed to percentage change), the mortgage category had the biggest rise, a $1.14 hike. Fathom attributes that to competition to gain new accounts when interest rates on 30 year mortgages dipped in October, in the US.