MySpace: Not Just For The Under 30 Crowd

As a kind of twist on that old 60's mantra, social networking's slogan might have been: not for anyone over 30 -- or so we thought. As is being widely covered, comScore reported and MySpace apparently confirmed that the average age of its users is going up. More than 50% of its users in August were over 35. This represents a kind of mainstreaming of social networking in one way of looking at it. MySpace, as you remember, has a deal with Google in which the latter will pay a guaranteed $900 million over a three-year period to be the search and paid search provider on the site.