Louisville Grad Student Gets Grant To Study Click Fraud

The National Science Foundation gave just under $150,000 to Li Ge, a graduate student at the University of Louisville studying click fraud detection. The NSF awarded Ge's work in data mining and click fraud under the Small Business Technology Transfer program.

The grant is a Phase One award and is for work through December 2007. Ge could be eligible for additional grant money under Phase II - up to $750,000.

An article by Adotas stated "The new data mining techniques discovered during the course of this research will be applied in multiple fields related to online business marketing, user analysis and other fraud identification processes.”

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.