comScore Reports December Search Market Share

In addition to Compete's report, we have comScore's December qSearch analysis of U.S. search market share.

Google grew its lead slightly to 47.3 percent, up 0.4 percentage points over November. Yahoo gained three points to 28.5 percent market share. Microsoft sites (including MSN Search and Live Search) dipped by 0.5 points to 10.5 percent share; and related IAC sites, like Excite and MyWay, lost 0.1 point to keep fourth place with 5.4 percent share; and AOL and the Time Warner network remain in fifth place with 4.9 percent market share, down 0.2 points in December.

All the engines basically continue on the same trends -- Google slightly up, Microsoft slightly down, and Yahoo, Ask and AOL fairly flat. The trends are especially apparent if you look with a long view, as Danny did at Search Engine Land.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.