SEMPO Brings "State of Search Marketing" Survey to Europe

For the first time, SEMPO is fielding a European version of its State of the Search Marketing Industry survey. It's designed to estimate the size of European corporate spending on search engine marketing activities and to document key SEM trends in Europe.

The survey will be available through January 26 from SEMPO's site, being conducted by JupiterKagan in French, English, Italian, Spanish and German. Results of the European study will be shared later this year. Data from the 2006 U.S. survey should be made public later this month.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.