Nielsen to Acquire Remaining Shares of NetRatings

The Nielsen Company, formerly VNU, announced plans to acquire the remaining interest in NetRatings. Nielsen currently owns 60 percent of the company, which it bought in 1998. It will pay about $327 million to buy the remaining shares. NetRatings' board has approved the move. The merger is expected to be completed in the second quarter.

Hopefully, this will mean I will never again have to use "//" anywhere other than in a URL, as in "Nielsen//NetRatings." If only we could convince Avenue A|Razorfish to do the same.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.