Another Look at the SEMPO Data

SEMPO research committee co-chair Kevin Lee digs deeper into the findings from the groups State of Search Engine Marketing report in his ClickZ column today.

He shares observations on findings that SEM is gaining visibility in the corporate suite, SEM is poaching budget from other marketing channels, and the industry is in disagreement than last year over pricing trends. He also says the report should be a wake-up call to SEM agencies, since more respondents are saying they'll bring SEM efforts in-house this year.