Is Segmentation Next Big Thing In Web Marketing?

There have been two major pieces on segmenting your traffic written over the last week at the blogs and news sites I read. Both very insightful and detailled.

It is an important element in the marketing mix, though at times a tricky one to apply to search.

Rand Fishkin at SEOMoz does a good job segmenting the intent of search from various sources and the visual ads are a nice touch.

Jennifer LeClaire, in an article over at NewsFactor, outlines segmenting visitors which when read after Rand's article shows further reach and analytics to use.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.