Enquiro Finds Search Plays an Integral Role in B2B Purchases

For business to business (B2B) buyers, search engines are the primary research source, and one of the top influencers on purchasing decisions, according to the latest research from Enquiro Search Solutions. In today's SearchDay, How Do B2B Buyers Search?, we look at the findings of Enquiro's Business to Business Survey 2007.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.