IDC Predicts Beginning of End for Search Dominance

According to a new report from research analysts at IDC, search is about to lose its dominance of the online ad market, to be overtaken by video and rich media ads by 2011. According to Enid Burns at ClickZ News, the report suggests Google, and to a lesser extent Yahoo, will suffer as the search market loses ground to other online advertising formats. However, the recent acquisitions of YouTube and DoubleClick by Google, and Right Media by Yahoo, should help them compete better in the display ad market.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.