IDC Predicts Beginning of End for Search Dominance

According to a new report from research analysts at IDC, search is about to lose its dominance of the online ad market, to be overtaken by video and rich media ads by 2011. According to Enid Burns at ClickZ News, the report suggests Google, and to a lesser extent Yahoo, will suffer as the search market loses ground to other online advertising formats. However, the recent acquisitions of YouTube and DoubleClick by Google, and Right Media by Yahoo, should help them compete better in the display ad market.