It's time once again to put the word out that I am looking for interesting case studies to write about for my weekly "By The Numbers" column on Search Engine Watch. All participants will get at least one link, and the visibility of being in SEW. So if you have an interesting SEO or PPC optimization story to tell, let me know, using this form. The best case studies will have the following elements:
- A solid description of the original state of the site, or the PPC campaign, before any changes were made. This should include metrics, such as traffic, rankings, ROI on campaigns, or whatever. Some form of numbers is essential (the column is "By the Numbers!")
- A description of the changes made that created the most impact. A complete description of these changes is required. The timing of when the changes were made should also be included.
- A detailed description of how the metrics changed after the changes, as well as how long it took for the changes to the metrics to become visible.
If you have a good story to tell that will help our readers better understand some facet of SEO or SEM, let me know. I will get back to you quickly on whether or not it's a fit, and whatever other information I may need.