The Financial Times reports that the 2007 annual research report on the media sector by media analysts Veronis Suhler Stevenson (VSS) forecasts online advertising will surpass newspaper advertising by 2011. With a projected annual growth rate of than 21 per cent per year, online advertising is expected to reach $62bn in 2011, making it bigger than newspaper advertising, which is expected to total $60bn in 2011.
The move to online advertising is not just a U.S. phenomenon. The shift in advertising spending away from traditional media to online and digital media is global. Some forecasters expect online spending in the UK and Sweden to overtake newspaper advertising as early as this year.