Reservation Road: A Study in SEO-based Movie Promotion

As some SEW readers know, some of our experts and bloggers have taken up the challenge to implement a best practices marketing campaign for Reservation Road, a movie released October 19. Carrie Hill and Debby Richman decided to push all the search optimization buttons possible – even with a limited time frame and zero dollars. In today's SearchDay, "Reservation Road: Getting Search-Worthy in Three Days or Less," they share their results.