Media Spend on Search, Verticals, Continues to Grow

Search made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only to ads on vertical sites at 39 percent of spending, according to Jeff Lanctot, senior VP of Global Media, who published details of the agency's spending in the latest Digital Outlook Report. That's up from search's 28-percent share of billings in 2006.

Search, at $227.8 million, and verticals, at $286.6 million, were the big winners last year, while the agency's media spending slowed in both portals, at $139.6 million, and ad networks, at $80.8 million.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.