Juniper Research has released data about search ad spending in the mobile market. Here's what you need to know.
- 2008 mobile search adspend will reach $445 million, which is 34% of total mobile adspend.
- Mobile search revenues (including data charges) will reach $4.8bn by 2013.
- Both mobile search adspend and total mobile adspend will be highest in the Far East/China region, followed by Western Europe and North America.
According to Juniper Research's Principal Analyst, Dr Windsor Holden, "While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets -- combined with the development of applications enabling targeted, instant measurement and frequency capping -- mean that we now have a situation where consumers can receive personalised advertising across a variety of rich media delivery channels."
What do you think of this data? Are you exploring the mobile search ad space? Leave a comment!