Americans Watched 12 Billion Videos Online in May

comScore today reported that U.S. Internet users viewed more than 12 billion online videos during May 2008, a 45 percent increase from a year ago.

Google Sites ranked as the top U.S. video property that month with 4.2 billion videos viewed (representing a 35 percent share of all videos viewed). accounted for more than 98 percent of all videos viewed at the property, making Google Video less popular than, a joint venture of NBC and Fox, which debuted in the 10th position with 88 million videos being viewed (0.7 percent).

Fox Interactive Media ranked second with 778 million videos (6.4 percent). Yahoo! Sites ranked third with 347 million (2.9 percent), followed by Microsoft Sites with 246 million (2.0 percent).

According to comScore, nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May. Google Sites also attracted the most viewers (83.8 million), who watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (60.8 million), followed by Yahoo! Sites (40.2 million) and Microsoft Sites (29.5 million).

Other notable findings include:
-- 74 percent of the total U.S. Internet audience viewed online video.
-- The average online video viewer watched 228 minutes of video.
-- 82.2 million viewers watched 4.1 billion videos on (50.4 videos per viewer).
-- 54.8 million viewers watched 703 million videos on (12.8 videos per viewer).
-- 6.8 million viewers watched 88 million videos on (13.0 videos per viewer).
-- The duration of the average online video was 2.7 minutes.

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.