Olympics and Fantasy Football Drive Huge August 2008 for Online Sports

In August, Americans went online at work to get sports info 26% more year-over-year, thanks largely in part to the Olympics and Fantasy Football. Yahoo! Sports enjoyed a whopping 112% growth, putting them in the top spot for the month, according to Nielsen Online

Also of note, visits from women jumped 37% while traffic growth from men increased by 21%.

Here's the chart:


Related Reading:
Yahoo Wins Gold Medal for Online Olympic Traffic
NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed
Online Olympic Traffic Soars; Mobile Viewing Habits Form
ConnectU Co-Founders Place 6th in Olympics Rowing

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.