Simple Text Ads are Still Most Popular Online Ads

iPerceptions has released data showing which online advertising methods are most popular with consumers.

  • 25% are likely to click on simple text ads
  • 20% are likely to click on display ads follow
  • 20% are likely to click on right banners
  • 12% are likely to click on top banners

Video ads remain unpopular, with only 11% of consumers likely to click on them. But if you do use video ads, the audience segment most likely to click on them is the under 25 set, which account for 1/3 of the video ad watching audience

Jonathan Levitt, vice president of marketing at iPerceptions. “Our research shows that inexpensive banner and text ads are still preferred among web consumers. By having a direct dialog with consumers, we are able to know – with certainty – what consumers want and expect from their online experience.”

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