iPerceptions has released data showing which online advertising methods are most popular with consumers.
- 25% are likely to click on simple text ads
- 20% are likely to click on display ads follow
- 20% are likely to click on right banners
- 12% are likely to click on top banners
Video ads remain unpopular, with only 11% of consumers likely to click on them. But if you do use video ads, the audience segment most likely to click on them is the under 25 set, which account for 1/3 of the video ad watching audience
Jonathan Levitt, vice president of marketing at iPerceptions. “Our research shows that inexpensive banner and text ads are still preferred among web consumers. By having a direct dialog with consumers, we are able to know – with certainty – what consumers want and expect from their online experience.”