Online Black Friday Sales Up 1% Over Last Year

Despite all the bad economic news going into Black Friday, online spending was up 1% over last year, according to comScore. Online shoppers spent $534 million, up from $531 million for Black Friday 2007.

One of the advantages for online shopping is sleeping in (and not trampling Wal-mart employees to death). Online spending peaked between 12-4pm with the 8am to 12pm slot following closely behind:


However, it's today's sales that may be the strongest indicator of the overall season. Cyber Monday growth rates are strongly correlated to the growth rate of the full holiday season.


About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.