It's that time of year. SEMPO (Search Engine Marketing Professional Organization) has opened their State of the Market survey to gain (and later give) insight into what SEOs and SEMs are doing with their marketing budgets and strategies.
There are perks for participating, including an 8GB iPod Touch and a free pass to a North Americaan SES Conference to randomy drawn participants. You do not have to be a SEMPO member to participate.
This year, your participation may be more crucial than ever. An uncertain economy has many people guessing, but surveys such as these can help provide tangible realities into what's really going on in search advertising.
“While there are numerous surveys publishing online spend projections, what differentiates the SEMPO survey is its ability to tap into the largest qualified pool of professionals actively engaged in search marketing,” says Kevin Lee, co-founder and executive chairman of Didit, and a founding board member of SEMPO who continues to coordinate this annual research project.
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