AnalyticsNew Wifi Enabled Mobile Devices Drive Increased Wifi Usage

New Wifi Enabled Mobile Devices Drive Increased Wifi Usage

Wifi-enabled mobile devices such as the iPhone, iPod Touch, G1, and Blackberry Bold are driving the increase in accessing the mobile web via Wifi.

Wifi-enabled mobile devices such as the iPhone, iPod Touch, G1, and Blackberry Bold are driving the increase in accessing the mobile web via Wifi, according to new data released by Admob.

Last month, mobile web requests via Wifi represented 8% of all mobile web requests. 19% of all mobile web requests were made by Wifi-enabled devices, up from just 9% in August.

admobmobilewifistats1208.jpg

Apple’s iPhone and iPod Touch dominates the field of total Wifi requests at 78%. In fact, 42% of all web requests from the iPhone are generated on Wifi. But keep in mind that the G1 was just released in the middle of October and one month later was in the top 10 of devices accessing via Wifi. It already represents 7% of total T-Mobile traffic. The Blackberry Bold hasn’t cracked the top 10 (yet) but is also a relatively new phone.

Another interesting note is that Sony’s portable gaming device, the PlayStation Portable (PSP), generates 13% of all Wifi requests for the mobile web. It’s not the only portable gaming device that is Wifi-enabled. The Nintendo DS can access Wifi, but it’s not showing up at the top of these lists.

admobmobilemanufacturers1208.jpg

admobmobiledevices1208.jpg

You can download the entire PDF report here.

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y