Online Video Views for November 2008 Up 34% Year Over Year

comScore has released the stats for online video viewing in the United States for November 2008. Overall, the number of videos viewed was up 34% from November 2007.


YouTube-fueled Google sites saw almost the same number of visitors as they did in October, which saw 100 million unique visitors. This time, it was 98 million.


Other interesting tidbits:

  • 77 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 273 minutes of video.
  • 97 million viewers watched 5.1 billion videos on (52.3 videos per viewer).
  • 52.5 million viewers watched 371 million videos on (7.1 videos per viewer).
  • The duration of the average online video was 3.1 minutes.
  • The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.