SEO measurement firm Conductor has released new data revealing natural search trends and their relationship to Fortune 500 firms. This data is particularly enlightening in the wake of a recent Google algorithm change, which many feel favors brands (but Matt Cutts denies).
- The Fortune 500 as a group spent approximately $51 million / day on 88,792 keywords - yet only 20.82% of these keywords rank in the top 100 natural search results.
- Large brand visibility is improving throughout natural search results, but even high performers struggle with inconsistent execution across brands.
- Only 1.41% of the domains (not companies) surveyed showed a significant number of their terms in the top results. In all cases these companies had domains with significant visibility issues that offset their overall score.
- 46.76% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords.
- Fortune 500 natural search visibility dropped 5.8% when search queries increased to 5 or more words.
"SEO is still in its infancy for the Fortune 500. From quarter to quarter you can easily see when brands and sectors have become effective in managing natural search," said Conductor CEO, Seth Besmertnik. "We're excited to be tracking the progress of these companies as the nascent search industry evolves."