We've known for awhile that moms are a force to be reckoned with online. New data from Nielsen Online shows that the trend continues.
- Nielsen defines "Power Moms" as women aged 25-54 with at least one child. These women represent almost 20% of the online population.
- Established Moms (aged 40-50 with 3+ kids) are heavy online shoppers. Shopzilla.com is their most popular shopping site.
- Newbie Moms (aged 35-34 with 1-2 kids) also shop online, but are more into social networking.
"Mom bloggers review everything from beauty products to cars to inkjets, enabling marketers unparalled reach to their target consumers. In an increasingly connected world, moms seek the wisdom of their online counterparts as trusted advisors," said Jessica Hogue, research director, Nielsen Online.