Engine Ready has released another study revealing the growth rates among various traffic referrers. While SEO showed the least amount of growth in conversion rates and value per visit, it also showed the least amount of decline in order value, which is significant in this economy.
For conversion rates and average value per visit, the data mimicked results from an earlier study conducted in 2008: big growth across the board, except for SEO.
But when Engine Ready took a look at the average order value (AOV), things had changed. PPC was no longer the highest AOV, surpassed by direct access/bookmark as well as other referrers.
SEO declined the least, which supports the theory that these changes are a reaction to the economy. While SEO does cost money if you hire a consultant or retain an in-house employee, there are no extra charges for ad buys as there would be for PPC.
What do you think of Engine Ready's study? Share your thoughts in the comments below.