According to Experian Hitwise, Amazon.com was the top visited retail site on Black Friday 2009. Retail traffic to Amazon.com was up 22% on Black Friday 2009 versus Black Friday 2008. Apparently, some people didn't wait for Cyber Monday to start their online shopping for the holidays.
Amazon.com received 13.6 percent of U.S. visits among the top 500 Retail Web sites. This is the second year in a row that Amazon was the top visited site on Black Friday.
Wal-Mart was the second most visited with 11.2 percent of visits followed by Target with 5.7 perecnt, BestBuy with 4.6 percent, and Sears with 3.0 percent.