Hitwise is sharing some pretty interesting data about online searches for offline actions. Querying "printable coupons" and "store locator" have soared in recent weeks.
Last year a similar soar occurred, and while the searches dipped after the holidays - a lift remained and stabilized. This new spike is exceeding last year's spike in a big way.
It will be interesting to see if another lift remains after the inevitable post-holiday drop-off. I'm guessing it will and you'll definitely want to have pages optimized for coupons and store locations if you haven't done so.