Searches Related to Offline Purchases Have Spiked in Recent Weeks

Hitwise is sharing some pretty interesting data about online searches for offline actions. Querying "printable coupons" and "store locator" have soared in recent weeks.

Last year a similar soar occurred, and while the searches dipped after the holidays - a lift remained and stabilized. This new spike is exceeding last year's spike in a big way.

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It will be interesting to see if another lift remains after the inevitable post-holiday drop-off. I'm guessing it will and you'll definitely want to have pages optimized for coupons and store locations if you haven't done so.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.