Google Reigns Supreme in Q4 2009 Adgooroo and SearchIgnite Reports

It's no secret that Google had a strong fourth quarter to end 2009. Their earnings last week showed it and we've already seen it in a report from Efficient Frontier.

Taking a look at two more quarterly reports, from Adgooroo and SearchIgnite, we see more of the same. Google continues its dominance in search advertising.


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Despite Bing's steady gains in search query share since launch, they don't seem to be capturing the hearts of advertisers. From speaking with advertisers, the problem seems to be AdCenter, which is frustrating on many levels for those with bucks to spend.

Additionally, the dip in ads for Yahoo! should be concerning for Microsoft as it will seek to begin implementing the search deal with the Sunnyvale company this year.

There is a silver lining for Bing and Yahoo! when they collaborate. Advertisers do tend to love the ROI they see on Bing. They just need to get share and search ad tech in place to make advertisers happy.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.