Do you know the biggest search marketing challenge facing the search industry? Forrester Research thinks it does.
Image via CrunchBase
- Why over 50% of the ads they reviewed failed
- Industry-specific SEM recommendations
- How to think outside the click
According to Forrester, "Retail, travel, and CPG companies must improve their calls to action; media and entertainment companies should screen out irrelevant clickers; financial services firms should mention keywords searched in their ads and landing pages; and business services marketers should learn paid search basics."
In other words, different industries have different weaknesses.