comScore: Google, Bing Gain More Search Share in October

Google and Bing made slight gains in October, while the other major search players saw their search market share drop, according to the latest comScore data.

  • Google's share of the explicit core U.S. search market grew to 66.3 percent (up from 66.1 percent in September).

  • Yahoo fell to 16.5 percent (down from 16.7 percent)

  • Bing grew to 11.5 percent (up from 11.2 percent).

  • fell to 3.6 percent (down from 3.7 percent)

  • AOL fell to 2.1 percent (down from 2.3 percent).

(via Barron's)

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.