Hitwise: Bing Market Share up 5%; Google Down 2% in February 2011

Experian Hitwise's monthly look at search market share is out, and not much changed since January. Google is king, Bing is inching up, Yahoo is still around (although it's search results are powered by Bing) -- and the rest of the 69 search engines Hitwise tracks aren't even worth mentioning by name.

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After experiencing 21 percent jump from December to January, Bing increased its market share to 13.49 percent in February, up from 12.81 percent in January. Yahoo, which is powered by Bing, saw a 3 percent gain (14.99 percent, up from 14.62 percent), meaning Bing-powered search had a 28.48 percent market share in February.

Google's search market share fell again, to 66.69 percent from 67.95 percent.

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Once again, Matt Cutts won't be pleased, but both Yahoo and Bing scored much "search success rates" (i.e., searches that resulted in a visit to a website) than Google -- 81 percent vs. just under 66 percent.

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After increasing by 5 percent last month, longer search queries also declined in February by 2 percent.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.