Average Search CPC Data by Category for February 2009

A look at the average CPC (define) in search by vertical in the U.S. for February 2009, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, January and February 2009
Category CPC February ($) CPC January ($) Change (%)
Automotive 0.43 0.45 -3
Finance 1.33 1.37 -3
Retail 0.35 0.37 -5
Travel 0.63 0.58 8
Source: Efficient Frontier 2009