Who’s Your Chief Conversion Officer? [Infographic]

I mean, c’mon, who doesn’t want to improve the efficiency of their sales funnel? Lately lots of companies have invested into companies such as Monetate, HubSpot or Marketo, hoping to leverage their customer profile and analytics suites to oil and optimize the conversion funnel.

With such emphasis placed on conversions, Monetate begs the question, “why do so few companies have dedicated people, processes, and personnel for turning visitors into customers?”

The following infographic created by Monetate analyzes the efficiency of companies with and without resources dedicated to sales funnel optimization.

whos-your-chief-conversion-officer-monetate

How do you approach improving your sales funnel? Let us know in the comments.

About the author

Andrew Davis is the Director of Marketing for CPC Strategy, a full service shopping feed management agency for online retailers.

Andrew is the author of three books, including the Merchant Comparison Shopping Handbook, the first comprehensive guide on comparison shopping engines for online retailers.

He leads the production of best-practice comparison shopping management ebooks and articles on the CPC Strategy Blog and also does ecommerce consulting for medium and large online retailers and online marketing agencies.