Thumbs Up For Search Engine Marketing, Inc. Book

A Business Case for SEM from PJ Fusco at ClickZ looks at the new Search Engine Marketing, Inc. book from Mike Moran and Bill Hunt of IBM, long-time speakers at our SES shows on the topic of big site optimization. She finds it full of great fundamentals for anyone to use. FYI, a first chapter excerpt can be found here.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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